IJBER Special Issue Technopreneurship Arul Anandar College Commerce - Dr.BGR Publications

National Conference on Innovation and Technopreneurship in Commerce

Journal: International Journal of Business and Economics Research (IJBER)
e-ISSN: 2455-3921
ISSN-L: 2455-3921
Type: Special Issue (Guest Edited Issue)
Published on: February 2026
Edited and typeset by: Dr. BGR Publications
Cover design credit: Dr. B.Govindarajan

Cover Page Foreword Guest Editorial Board

AAC Conference Cover

Chief Editor

Dr. I. Benjamin Prabahar

Dr. I. Benjamin Prabahar

Dr. I. Benjamin Prabahar is an accomplished academic and administrator, currently serving as an Assistant Professor of Commerce at Arul Anandar College (Autonomous) in Madurai. Holding a Ph.D. in Commerce and an honorary D.Litt. from the Global Environmental University of America, he has a proven track record in leadership, having previously served as Head of the Department, Vice Principal, and College Coordinator. His extensive research portfolio includes nine articles in SCOPUS-indexed and UGC-listed journals, nine book chapters, and three influential academic books. Dr. I. Benjamin Prabahar is celebrated for a student-centric teaching philosophy that expertly bridges the gap between theoretical excellence, practical application, and community involvement.

Co - Chief Editors

Mr. A. Stephen Jeyaraj

Mr. A. Stephen Jeyaraj

Mr. A. Stephen Jeyaraj is an Assistant Professor and the current Head of the Department of Commerce at Arul Anandar College (Autonomous), Karumathur, a position he has held since 2022. With a teaching career at the institution spanning nearly two decades (since 2007), he has significantly contributed to campus life, notably serving as the Youth Red Cross (YRC) Coordinator from 2012 to 2021. An active researcher and academic, Prof. Jeyaraj have presented papers at 10 national and international conferences and is frequently invited as an external examiner by various prestigious colleges.

Dr. K. Ramya

Dr. K. Ramya

Dr. K. Ramya, Assistant Professor and Head of the Department of Department of Commerce with Computer Applications, Arul Anandar College (Autonomous), Karumathur, Madurai District. Ramya is an accomplished Commerce educator with extensive experience in teaching undergraduate and postgraduate students. She holds a Ph.D. in Commerce and has made significant academic contributions through numerous research publications and conference presentations. Her achievements include receiving the Best Teacher Award (2023–2024), publishing a textbook and an international book chapter, and actively serving in academic leadership roles, reflecting her commitment to excellence in teaching and research.

Index

1

AAC_31

A Role of Emerging Technologies of Banking Services - A Special Reference towards Green Banking Initiatives in Public Sector Banks in Madurai District

Dr. S. Chandrasekaran & M. Narayanan

2

AAC_32

E-Commerce Business Model Transformation in the Digital Economy

V. Revathy & Dr. K.Devan

3

AAC_33

Augmented Reality Shopping: The Rise of Immersive Commerce Experiences

Mohit & Sanjai Krishna Kumar

4

AAC_34

A Study on the Digital Transformation of the Commerce Sector in Theni District

Mr. P.Abishek & Dr. C.Vadivel

5

AAC_35

Building Organizational Resilience for Employee Mental Health and Well-Being: Evidence from the Indian Banking Sector

Dr. Rekha Francis C

6

AAC_36

Commerce in the Age of AI and Emerging Technologies

Dr. T.Saritha

7

AAC_37

Green HRM in Action: Training and Development for Environmental Responsibility

Dr. Dheera I V

8

AAC_38

Some Linear Space Methods for Risk Investment Decisions under Intuitionistic Fuzzy ANN-MAGDM

G. Sumithra & P. John Robinson

9

AAC_39

E-Commerce in India – A Study

Dr. C.P.Jayaseelan & Mr. D.Gokul Nath

10

AAC_40

An Analysis of the Economic and Social Effects of Digital Payments (UPI) in Rural Areas

Kavya P & Dr. Murugesan P

11

AAC_42

Cyber Security in Digital Commerce: Data security in Online Transactions

Dr. N.Maheswari

12

AAC_43

Solving MAGDM Problems with Intuitionistic Fuzzy Linguistic Artificial Neural Networks

Harishree A & John Robinson P

13

AAC_44

Innovation and Technopreneurship in Commerce the Role of Technopreneurs in Morden Business

Dr. P.Ramar & Praveen Kumar S

14

AAC_45

Innovation and Technopreneurship in Commerce

Dr. R.Sarulatha

15

AAC_46

Institutional Role in Promoting MSMES in Tamil Nadu

Dr. M.Mohan, Mr. R.Nandha Kumar & Mr. K.Parthiban

16

AAC_47

Advanced Decision Support Systems through Artificial Neural Networks and Data Mining with Correlated Aggregation Operators

Karpaha C & John Robinson P

17

AAC_48

Women Entrepreneurship in MSMEs: Empowering Female Business Owners

Dr. P.Murugan & Mr. T.Malaisamy

18

AAC_49

Digital Transformation in Cosmetics Industry

Mrs. A.Thenmozhi

19

AAC_50

Technopreneurship Opportunities in Novel Processing of Functional Beverages

Dr. P.Revathi

20

AAC_51

Scalable KNN Implementations for Big Data in Commerce: Challenges and Opportunities

Dr. V.Palanikumar & R. Jai Prasannaa

21

AAC_52

Sustainability and Ethical Innovation in Commerce

Dr. D.Basker & Mrs. T.Anitha

22

AAC_53

Technopreneurs' Function in Contemporary Businesses

Mrs. M.Waheeda Banu

23

AAC_54

A Study on Innovation and Technology Entrepreneurship: Perspectives, Contribution And Challenges

K. Muthu Meena

24

AAC_55

The Rise of Digital Solopreneurship: Implications for Entrepreneurial Ecosystems and Sustainable Growth

R. Pranchana & Dr. S.Sudhamathi

25

AAC_56

The Technopreneurial Horizon: Opportunities, Risks, and Breakthroughs Ahead

Prof. R.Samundeeshwari & Sreenidhi.K

26

AAC_57

Impact of Yogic Practices on Blood Pressure and BMI among School Girls

Dr. C.Muthuraja, Dr. K.Kathiresan & Dr. K.Rejina Devi

27

AAC_58

Cybersecurity in Digital Commerce: Driving Innovation and the Future of Technopreneurship

Mr. S.R.Navaneetha Krishnan & Dr. D.Vanitha

28

AAC_59

Digital Transformation in Commerce

Mrs. P.Janaki & Dr. K.Dhevan

29

AAC_60

Antlion Quasi Newton Task Scheduling and Bellman Reinforcement Fair Resource Allocation in Green Cloud

Dr. A.Kalaiselvi & Mr. T.Manoj Prabaharan

30

AAC_61

Skill Development: Its Challenges Faced by Graduates

Mrs. T.Susma & Dr. P.Muthuveera

31

AAC_62

The Use of Chatgpt in Everyday Life: A Systematic Review Through Swot Analysis Approach

Dr. K.Ramya

32

AAC_63

Integrating Environmental, Social, and Governance (ESG) Principles into Corporate Innovation Strategies: An Indian Perspective

Dr. K.V.Lige

33

AAC_64

Artificial Intelligence in Healthcare Industries

Dr. S.Rajeswari

34

AAC_65

A study on “The Role of Government in Enhancing Technopreneurship for national development”

Mr. A.Stephen Jeyaraj

35

AAC_66

English for Entrepreneurs: Communication Strategies in Technopreneurship

Mr. M.Nallakurumban

36

AAC_69

Research on Technopreneurship and the Development of New Technology Businesses in Tamilnadu

S. Micheal Naveen Kumar, Dr. A.Michael Raj & Dr. A.Sahayaraj Alexandar

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