National Conference on Innovation and Technopreneurship in Commerce
Special Issue
Published on: Dec, 2025
Guest Editorial Board
Chief Editor
Dr. I. Benjamin Prabahar is a distinguished academic and administrator holding a Ph.D. in commerce and honorary D.Litt. From the Global Environmental University of America. Currently serving as Assistant Professor of Commerce at Arul Anandar college (Autonomous), Karumathur, Madurai (district), he has previously held key leadership roles including head of the department, vice principal, and college Co-ordinator. His research spans leadership, entrepreneurship, management, marketing, e-commerce, and financial technology, with 9 research articles published in SCOPUS – Indexed and UGC care listed journals, 7 book chapters, and 2 widely referenced academic books to his credit. A passionate educator, he is recognized for his student centric pedagogy that blends theoretical rigour with practical exposure and community engagement.
Co-Chief Editors
Dr. K. Ramya, Assistant Professor and Head, Department of Commerce with Computer Applications, Arul Anandar College (Autonomous), Karumathur -625514. Madurai (District), Tamil Nadu, India. Expertise: Management, Accounting and Finance
Mr. A. Stephen Jeyaraj, Assistant Professor and Head, Department of Commerce, Arul Anandar College (Autonomous), Karumathur -625514. Madurai (District), Tamil Nadu, India.
Expertise: Management, Accounting and Finance
Index
| S.No | Paper Id | Title | Page No |
| 1. | AAC_01 | Technopreneurship as a catalyst for social innovation: a systematic literature review and integrated conceptual framework
Dr. S.Basil Xavier, Dr. J.Rachel Priya & Mr. P.Jaiprakash
|
1 |
| 2. | AAC_02 | Digital transformation and emerging technologies in commerce: a systematic literature review of trends, challenges, and strategic implications
Dr. A.Antonysamy, Ms. M.Virgin Arockia Mary & Dr. I. Benjamin Prabahar
|
20 |
| 3. | AAC_03 | Cultivating innovation ecosystems: a systematic literature review on educational and research technopreneurship in higher education
Dr. M.Anbarasu, Dr. S.John Kaviarasu & Dr. M.Arockia Amali
|
38 |
| 4. | AAC_04 | Analyzing the role of support structures in shaping innovation ecosystems: a systematic literature review
Mr. S.Jayaseelan, Dr. I.Benjamin Prabahar & Dr. S. Arun Prasad
|
57 |
| 5. | AAC_05 | Innovation-driven business models: a thematic literature review and integrative framework
I. Antonyinico, Mr. S.Antony Xavier & Dr. V.Prabhu
|
74 |
| 6. | AAC_06 | Emerging technologies in commerce: adoption, impact, and socio-technical integration
Dr. R.Justin Kennedy, Dr. I.Benjamin Prabahar & Dr. T.Muthukumar
|
97 |
| 7. | AAC_07 | Challenges facing technopreneurs: a comprehensive literature review and research framework for sustainable growth
Dr. A.Shakila, Dr. A.Michael Raj & Dr. A.Sebastian Mahimairaj
|
112 |
| 8. | AAC_08 | Technopreneurship as a catalyst for economic growth: a comprehensive literature review and research framework
Dr. A.Ramar, Dr. Mathew Maurice John & Mr. M. Aravind
|
127 |
| 9. | AAC_09 | Assessing the impact of digital technologies on commercial processes: an empirical analysis
Dr. I.Benjamin Prabahar, Mr. M.Vinoth & Ms. C.Haridharshini
|
140 |
| 10. | AAC_10 | Exploring fintech adoption and digital financial inclusion: perspectives of college students
Ms. H.Bella Josepha, Mr. J.Pandivikraman & Mr. V.Alen james
|
149 |
| 11. | AAC_11 | The role of technopreneurs in driving business innovation: an empirical analysis
Dr. K.Ramya, Ms. P.Parkavi & Mr. T.Pravin
|
170 |
| 12. | AAC_12 | Analyzing the role of emerging technologies in shaping modern commerce
Dr. R.Sarulataha, Ms. V.Vigneshwari & Mr. C.Athithya
|
179 |
| 13. | AAC_13 | Exploring the interplay of emerging technologies and innovation-driven models in enhancing business performance
Mr. A.Stephen Jeyaraj, Ms. S.Shruthika & Ms. J.Jeyaprapa
|
185 |
| 14. | AAC_14 | Empirical insights into cybersecurity and risk mitigation in digital commerce
Mr. S. Micheal Naveen Kumar, Ms. M.Visalini & Mr. P.Nikil
|
195 |
| 15. | AAC_15 | Exploring the role of technopreneurs in economic development: a case study approach
Dr. S. Rajeswari, Ms. R.Amala Arthi, Ms. S.Dhivya Dharshini
|
202 |
| 16. | AAC_16 | Barriers to technopreneurial success: a theoretical perspective
Ms. M.Virgin Arockia Mary, Ms. M.Kumutha Priya & Ms. T.Aishwarya
|
210 |
| 17. | AAC_17 | Assessing the impact of innovation ecosystems on entrepreneurial growth
Dr. K.V.Lige, Ms. P.Kavya & Mr. A.Adhithiya
|
219 |
| 18. | AAC_18 | Analyzing sustainability and ethical innovation in modern commerce
Mr. S.Antony Xavier, Mr. S.R.Navaneetha Krishnan & Mr. Manikanadan
|
228 |
| 19. | AAC_19 | Understanding cybersecurity challenges in digital commerce: a conceptual approach
Mr. J.Renish & Dr. D.John Prabakaran
|
237 |
| 20. | AAC_20 | Digital transformation in commerce: a literature-based analysis of drivers, capabilities, supply chains, customer experience, and outcomes
Ms. M.Esther Hepsibha & Dr. V.Bastin Jerome
|
246 |
| 21. | AAC_21 | Investor reaction during stock market crash and post- crash market reversal
Ms. M.Suganya & Dr. V.Bastin Jerome
|
258 |
| 22. | AAC_22 | Innovative frameworks for measuring social media engagement: a technopreneur’s guide to data-driven brand promotion
Ms. M.Gowsikha & Dr. N.Maheswari
|
270 |
| 23. | AAC_23 | Behavioural biases in investment decision-making: a study on the influence of digital nudges and social media on private employees in Trichy
Ms. S.Johnsy & Dr. N.Maheswari
|
280 |
| 24. | AAC_24 | Mapping the future of innovation and technopreneurship: empirical evidence from technology-driven enterprises
Mr. R.Thirumurugan & Dr. P.Fathima Nancy Dyana
|
291 |
| 25. | AAC_25 | Technopreneurs and value creation in the 21st century: a systematic review of roles, ecosystems, and policy implications
Ms. R.Sakila, Dr. S.Elango & Dr. I.Benjamin Prabahar
|
303 |
| 26. | AAC_26 | Beyond the classroom: how educational technopreneurship shapes the future of lifelong learning
Dr. S. Jerald sagaya Nathan
|
316 |
| 27. | AAC_27 | Fostering ethical innovation for sustainable commerce: a systematic literature review of strategies, barriers, and competitive advantages
Dr. I.Benjamin Prabahar, Dr. R.Arvindh & Dr. S.Pavithra
|
336 |
| 28. | AAC_28 | Technopreneurship and digital transformation in commerce: innovation-driven business models, emerging technologies, and sustainable growth
Dr. D.Vinoth kumar & Dr. P.Sujatha
|
352 |
| 29. | AAC_29 | Educational technopreneurship in online teaching and learning
Dr. G.Kannaiyan & Dr. P.Parthipan
|
366 |
| 30. | AAC_30 | Technopreneurship in e-sports and player perceptions of gaming platforms in Madurai city, Tamil Nadu.
Dr. A. Muthu Kumar & Dr. P.Jerlin Rupa
|
372 |
