Sustainability and Green Business: Effect of Sustainable Practices on Business Performance and Reputation
Guest Chief EditorDr. S.Selvanathan, Head & Assistant Professor of Commerce (SF), Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous), Virudhunagar, Tamil Nadu, India
Guest Co-Chief Editor
Mrs. A. N.Bhuvaneswari, Assistant Professor of Commerce (SF), Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi, Tamil Nadu, India
Edited and typeset by: Dr. BGR Publications
Cover design credit: Dr. B.Govindarajan
Index
2
IJBER-02
Comparative Analysis of Consumer Satisfaction: Service Quality of Kochi Metro Rail Limited vs. Local Public Transport (Buses)
Dr. Anu Raj, Dr. Shobita P.S
3
IJBER-03
Indian Economy and Women’s Health: An Interlinked Analysis
S.Balasundari, Dr. Mary Thangam
4
IJBER-04
Farmer Wakefulness Near Using Banking Services in Namakkal West District
S.Subramaniam, P.Boopathimaharaja, S.Sathiya
5
IJBER-05
Mobikwik Vs Paytm: A Comparative Study of IPO Strategy, Market Reception, and Post-Listing Performance in Indian Fintechs
Ms.Neelima Nishikant Bhoomkar, Ms. Shobha J, Ms. Maria Shilpa A
6
IJBER-06
An Economic Analysis of Paddy Cultivation with Special Reference to Tamil Nadu
Dr. S.Meenakshi, Dr. P.Mohammed Hither Ali
7
IJBER-07
An Analysis of Financial Inclusion’s Effect on Tamil Nadu’s Rural Development
S.Jacob Mathan, Dr. R.Sunderaraj
8
IJBER-08
Investigation on Raw Material Management Among Handloom Weavers In Madurai – A Way Forward
Ms. Shifana J, Ms. Preethika M K, Ms. Srinithi B, Ms. Aadhisri J, Ms. Kajal J Mehta
9
IJBER-09
Determinants of Intermediary Choice Among Handloom Weavers: A Comparative Study of Agents And Society in Madurai – A Way Forward
Ms. Aadhisri J, Ms. Srinithi B, Ms. Preethika M K, Ms. Shifana J, Ms. Kajal J Mehta
10
IJBER-10
Preventive Cyber security Strategies for Sustainable Digital Tourism: A Systematic Review
Dr. M.P.Prathiba, Dr. R.Tamil Selvi
11
IJBER-11
Impact of Fintech on Customer Satisfaction in Coimbatore City
Dr. R.Tamil Selvi, Dr. M.P.Prathiba
13
IJBER-13
Customer Satisfaction in Banking: A Review of Service Quality Dimensions
Dr. S.Chandrasekaran, Sri. S.Sundara Tamilan
14
IJBER-14
Finance and Banking 2025 India Tax Reforms: GST 2.0 & DTC Guide
Ms Shivaani Shankar, Ms Kirubha M, Ms Boomika T, Ms Shalini M, Ms Sahana R, Ms Madhumitha A, Mr Vanjinathan E, Ms Thirumalini P, Ms Jeeviga J, Ms Karunya R
15
IJBER-15
Tourist Perception and Satisfaction toward Sustainable Destinations: A LOHAS-Based Study of Courtallam
S.Chidambara selvi, Dr. I.Siddiq
16
IJBER-16
Role of Artificial Intelligence in Enhancing E-Banking Services
Dr. M.Mohan, Sri. S.Ragul Prasad
17
IJBER-17
Impact of Social Media Financial Influencers (“Finfluencers”) on Investment Decisions and Financial Literacy – A Study with Special Reference to Coimbatore District
Dr. R.Murugeswari
18
IJBER-18
GST & Direct Tax Reforms: Evaluating Structural Change in India’s Tax Regime
Ms. S.Shanmitha, Mr. M.PraveenKumar
19
IJBER-19
Transformation of HRM through Artificial Intelligence
Dr. M. Mohan, Mr. R. Nandha Kumar
21
IJBER-21
A Study on Investment Behaviour of Working Women in Howrah District, West Bengal
Dr. Soumen Das
22
IJBER-22
Green Innovation Strategies for Competitive Advantage in Eco-Friendly Brands
Dr. N.Farida Begum, Ms K.Priyadharshini
23
IJBER-23
Performance Evaluation of Public Library Services: Measuring User Satisfaction and Identifying Critical Deficiencies in Tenkasi, Tamil Nadu
Dr. S.Kanaga Pushpa
24
IJBER-24
Intelligent Queue Management in Crowded Places
Mrs. R.Nagajyothi, Mrs. V.G.Jyothi Mani, Dr. R.Panchavarnam
25
IJBER-25
Digital Transformation and Brand Strategy: A Comprehensive Analysis of Modern Brand Positioning in the Digital Era
Mareena Abraham, KM Saranya
26
IJBER-26
A Study on the Role of Robo-Advisors in Behavioural Finance Shaping Investment Decisions
Rakshitha N
27
IJBER-27
A Study on Online Learning Applications and Student Academic Performance
A.Maheshwari
29
IJBER-30
Exploring the Unified Role of AI in Enhancing Process, People, and Product Management
Pooja Sharma N, Sampath Kumar C, Fouziya Fathima, Rakshitha R Ilager
30
IJBER-31
A Study on Impact of Social Media Marketing on Consumer Buying Behaviour in Coimbatore District
P.Suganya
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