International Conference on AI-Driven Transformation in Human Capital and Finance: Innovation, Ethics and Global Impact
Edited and typeset by: Dr. BGR Publications
Cover design credit: Dr. B. Govindarajan
List of Contributors
| S.No | ID | Paper Title & Authors | Page | |
|---|---|---|---|---|
| 1 | AI-KL-02 | An Analytical Study on Customer Satisfaction towards Electric Four-Wheelers using Artificial Intelligence in Valapad Area in Thrissur District Aleena Mathew; Naseela T J; Rekha Francis C | 1 | View Paper |
| 2 | AI-KL-03 | Artificial Intelligence and Financial Well-being: Opportunities and Threats Anju Mariam John; G. John | 14 | View Paper |
| 3 | AI-KL-04 | Proactive Workforce and Innovation Capability in Public Transport: Insights from Indian Railways Anju Chandran; Kalarani T G | 25 | View Paper |
| 4 | AI-KL-05 | A Study on Brand Awareness and Brand Influence on FMCG Purchase Decisions Austin Koreth Pauly; Anova Therese Binoy; Rekha Francis C | 38 | View Paper |
| 5 | AI-KL-06 | Analysing The Mega-Merger Scheme of Public Sector Banks in India using Difference-in-Differences Analysis Cyril Joy P; Josheena Jose | 43 | View Paper |
| 6 | AI-KL-07 | Digital Institutional Work in a Welfare–Market Hybrid: Insights from Kerala’s State Lottery System Dhini K V | 62 | View Paper |
| 7 | AI-KL-08 | AI-Driven Credit Scoring and Financial Decision-Making in Fintech: Ethical Accountability and Regulatory Challenges in the Kerala Banking Sector Dheera I V | 85 | View Paper |
| 8 | AI-KL-09 | Reimagining the Seafood Industry with Artificial Intelligence: Innovations for Efficiency and Sustainability Elizabeth George; Geevarghese M Thomas | 94 | View Paper |
| 9 | AI-KL-10 | Assessing the Socio-Economic Impact of Natural Disasters on Tourism and Agri-Linked Livelihoods: Evidence from Wayanad, Kerala P Sekar; Ashika T N | 105 | View Paper |
| 10 | AI-KL-11 | Implementing Green Lean Practices in Motor Pump Manufacturing to Enhance Operational Efficiency P Sekar; Reshma Venugopalan; Shafiya S | 122 | View Paper |
| 11 | AI-KL-12 | AI and Work-Life Balance: A Conceptual Framework for Understanding the Role of Artificial Intelligence in Shaping Women’s Work-Life Dynamics Fouziya R; Aziya Shanavas | 132 | View Paper |
| 12 | AI-KL-13 | Human Capital 4.0: Evaluating the Influence of AI Analytics on Performance, Engagement and Retention Harini L; Amruta N | 148 | View Paper |
| 13 | AI-KL-14 | A Study on Customer Satisfaction Analysis using Machine Learning Isaac Varghese; Rekha Francis C | 158 | View Paper |
| 14 | AI-KL-15 | Financial Inclusion: Accessing Financial Services from Post Offices by the Rural People in Idukki District of Kerala Jino Joseph; Sangeetha Jose; Sajana Santhosh | 164 | View Paper |
| 15 | AI-KL-16 | Artificial Intelligence and Its Impact on Skill Development, Learning Effectiveness, and Productivity among Students and Young Professionals Laya Girish; Sreya AS; Anna Rose Joshy | 174 | View Paper |
| 16 | AI-KL-17 | AI Innovation in Mobile Brands and its Impact on Student Consumers Madhav Amrith; Ashika Davies; Anna Rose Joshy | 187 | View Paper |
| 17 | AI-KL-18 | A Study on Buying Intention of Duplicate Branded Products Among Student Groups with Special Reference to Thrissur District Malaikha P B | 201 | View Paper |
| 18 | AI-KL-19 | Study on Stress Management among Women Employees Working in Multi-National Companies Manjima D; Kalarani T G | 210 | View Paper |
| 19 | AI-KL-20 | Role of Financial Self-Efficacy and Financial Literacy on the Financial Management Behaviour among Youth Resmi G Nair | 220 | View Paper |
| 20 | AI-KL-21 | A Study on the Impact of Social Media Advertisements on Brand Perception among Youngsters Chaithanya Sunesh; Rohit VS; Rekha Francis C | 229 | View Paper |
| 21 | AI-KL-22 | Artificial Intelligence and Changing Entertainment Preferences: OTT Platforms vs Cinema Halls Shaine VS; Eiwin D Palliparambil; Anna Rose Joshy | 242 | View Paper |
| 22 | AI-KL-23 | AI-Enabled Forecasting and Its Influence on the Agricultural Commodity Market in India Shifa Fathima A; Safeer Pasha M | 253 | View Paper |
| 23 | AI-KL-24 | A Study on the Work-Life Balance of Working Christian Nuns in the Locality of Irinjalakuda Siji Paul V; J Shanmuganaandavadivel | 263 | View Paper |
| 24 | AI-KL-27 | Customer Perception of AI Adoption in Electric Vehicles Revathy Krishnakumar | 280 | View Paper |
| 25 | AI-KL-29 | Dynamic Volatility Spillovers Between Banking and Fintech-Related Sectors In India: Evidence From A TVP-VAR Connectedness Approach Sreelakshmi K; Jisha S Kumar | 286 | View Paper |
