IJBER Volume 11 No 4 Papers
Dear Human,
We are delighted to present Volume 11, Issue 4 (Dec. 2025) of the International Journal of Business and Economics Research (IJBER) (e-ISSN: 2455-3921). This issue brings together diverse and impactful research spanning digital marketing, digital financial literacy, saving patterns, investment behaviour in Kerala, and eco-labelling, offering valuable insights into contemporary economic and business practices.
We trust that the scholarship featured in this issue will inform your research, enrich your understanding, and inspire thoughtful engagement with emerging trends.
Happy reading.
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A Study on Digital Marketing of Cracker Retail Outlets in Virudhunagar District
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Consumer Awareness on Food Delivery Services Through Digital Marketing in Coimbatore District
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A Quantitative Validation of The “Own Calculations” Model For Equilibrium-Based Trading Decisions Using Nifty 50 Index
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An analysis of the savings patterns in the household sector in India between 1991 and 2017
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A Review of Non-Resident Keralites Income and Investment in Kerala’s Growth Story
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The Influence of Eco-Labelling and Green Claims on Online Purchase Decisions
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Mapping Research Trends in Digital Payment and Consumer Buying Behaviour: A Bibliometric Approach
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A Comparative Analysis of Transgender Welfare Policies in Kerala and Tamil Nadu A Conceptual Framework
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Digital Financial Literacy among Retail Investors in Kerala
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Fintech as A Tool For Financial Inclusion: A Study Among Unbanked Populations in Rural Tamilnadu
