International Conference on “Transforming Business and Commerce in the Era of Digitalization and Sustainability (IC-TBCDS 2026)”
Verso Details
Editors
Dr. J.Michael Mariadhas, Principal, JP College of Arts and Science, Ayikudy, Tenkasi
Dr. P.Rajmohan, Assistant Professor and Head, Department of Commerce Batch II, JP College of Arts and Science, Ayikudy, Tenkasi
Dr. M.Sharmila Devi, Assistant Professor and Head, Department of Commerce Batch III, JP College of Arts and Science, Ayikudy, Tenkasi
Dr. R.Muthukani, Assistant Professor, Department of Business Administration, JP College of Arts and Science, Ayikudy, Tenkasi
List of Contributors
1
jp-ijber-01
Eco-Banking Practices as CSR: Evaluating Paperless Banking and Digital CSR Initiatives in Tenkasi District
Dr. J. Michael Mariadhas, Dr. P. Rajmohan
2
jp-ijber-02
Measurement and Validation of Customer Perception towards AI – Driven Banking Services and Customer Satisfaction using CFA analysis
Mrs. K. S. Selva Meena, Dr. M. Selvakumar
3
jp-ijber-03
Technology and the Future of Business Management: Promoting Sustainable Commerce and Economic Growth in India
Dr. Mohana Priya. M, Dr. Vanitha P
4
jp-ijber-04
An Analytical Study on Artificial Intelligence in Government and Public Services: Building Smart Cities for the Future
Dr. K. Kaleeswari, Dr. B. Sheeba Paarline
5
jp-ijber-05
Digital HRM Practices in Higher Educational Institutions in Tirunelveli District
Ani Vinoliya. R, Dr. P. Abraham
7
jp-ijber-07
Policyholders’ Perceptions of Digital Health Insurance and Sustainable Transformation
Dr. R. Ramaselvam
9
jp-ijber-09
Adoption of Online Marketing Strategies by MSMES in Thoothukudi
B. Priyadharshini, Dr. G. Koil Samuel
10
jp-ijber-10
Role of Artificial Intelligence in Fraud Detection and Prevention in the Banking Sector in Tenkasi Taluk
Mrs. N. Tamil Selvi, Dr. V. Anandha Valli
11
jp-ijber-11
Corporate Governance Practices in the Banking Sector: A Special Reference to Tirunelveli District
Dr. Fathima Farhana, Dr. A. Abitha Barveen
12
jp-ijber-12
A Study on the Role of E – Commerce in Women Empowerment in Tirunelveli District
G. Akila Packyalakshmi, Dr. G. Koil Samuel
13
jp-ijber-13
A Study on Work – Life Balance with Special Reference to Gen Z Vs Millennials (In Palayamkottai)
Dr. K. Ahamed Anis Fathima, Dr. A. Abitha Barveen
14
jp-ijber-14
Role of Social Media Influencers in Promoting Sustainable Lifestyle among College Students in Tenkasi District
Dr. S. Mari, N. Gayathri
15
jp-ijber-15
An Analysis of Awareness of Government Schemes among Women Entrepreneurs in Thoothukudi District
Dr. P. Rajmohan, Dr. A. Revathi
16
jp-ijber-16
Digitizing Sustainability: A Study on E-Commerce Platforms and Green Consumerism
Dr. Santhi K. B, Dr. S. Kanagalakshmi
17
jp-ijber-17
Fintech Innovation and its Impact on Digital Financial Services Among College Students
Dr. M. Sharmila Devi, Ms. M. Arunachalavadivu
18
jp-ijber-18
Financial Institutions and MSME Development: A Conceptual Policy Perspective
E. Yuvaraj, Dr. M. Muthukumar
19
jp-ijber-19
An Empirical Study on the Adoption of Digital Media Marketing among Rural Enterprises in Virudhunagar District
C. Muthu Mahalakshmi, Dr. V. Karthihai Selvi
20
jp-ijber-20
Impact of Artificial Intelligence on Digital Marketing
S. Deva, Dr. C.Poorna Pushkala
21
jp-ijber-21
Financial Literacy among Different Generations: A Study with Special Reference to Tirunelveli District
Dr. M. Fathima Farhana, Dr. K. Ahamed Anis Fathima
22
jp-ijber-22
E-Commerce Development and Consumer Behaviour in the Digital Era
Dr. A. Mariammal, Dr. P. Ramalakshmi
23
jp-ijber-23
Exploring Technological Innovations For Sustainability
Ms. S.Seetha, Dr. R. Sriandal Esakkirani
24
jp-ijber-24
Strategic Talent Management and Its Influence on Employee Engagement in the Hospitality Sector
Ms. G. Revathi, Dr. G. Koil Samuel
26
jp-ijber-26
Exploring the Factors Influencing Consumer Satisfaction in Online Shopping: A Consumer Insights
K. Hindja Priyaa, Dr. G. Yogeswaran
27
jp-ijber-27
Consumer Awareness towards Sustainable Craft Products: An Empirical Research on Eco-Friendly Materials
Ms. Sumathi R, Dr. Monoo John
28
jp-ijber-28
The Role of Digital HRM in Enhancing Faculty Development in Higher Education Institutions
M. Kalyani, Dr. A.Ponmozhi
29
jp-ijber-29
The Future of Business in the Digital Era: A Study on Opportunities and Challenges
Dr. C.Anu, Dr. J.VijayStanly, Dr. S.Peter Emil Jebakumar
30
jp-ijber-30
Transforming Business And Commerce In The Era Of Digitalization And Sustainability: The Role Of Fintech
M. Uthayakumar, Dr. B.SureshBabu, Dr. K.Sudhakar
31
jp-ijber-31
Corporate Governance Characteristics and Role: Insurance Sector
Dr. A. Piramatchi, Mr. V. Sudalaimuthu
32
jp-ijber-32
A Study on Farmers’ awareness towards KrishiVigyan Kendra in Tenkasi Area
Dr. R. Chitra, Mr. M. Kanagarajan
33
jp-ijber-33
Fintech Revolution: Reshaping Financial Services in Tenkasi District
Dr. M. Parvathi Devi, Dr. S. Kanaga Pushpa
34
jp-ijber-34
A Study on Fintech Innovation Influencing Customer Perception of Green Banking Initiatives
Ms. M. Lakshmi Priya, Dr. V. Karthihai Selvi
35
jp-ijber-35
A Study on Influence of School Culture on Teacher Self-Efficacy in Tenkasi District
Mrs. J. Jeba Angel, Dr. M. Rajee, Dr. T. Jackuline Brindha
36
jp-ijber-36
An Empirical Study on The Performance of Tech-Based Rural Entrepreneurs in Thoothukudi District
Dr. J. Sutha
37
jp-ijber-37
Customer Relationship Management Practices: A Study on Commercial Banks in Tenkasi District
Dr. P. Velayutham, Mrs. V. Shunmugathai
38
jp-ijber-38
Customer Perception Towards Digital Services in Hotels: A Study in Tirunelveli District
Mrs. P. Sangeetha, Ms. Reshma Kala
39
jp-ijber-39
Impact of AI – Enabled CRM Practices on Customer Satisfaction and Sustainable Banking Performance
Dr. N. Prabaharan, Dr. R. Mugeshkannan
40
jp-ijber-40
Attention Economy: The New Currency of the Digital Age: A Study with Special Reference to Tenkasi City
Mrs. R. Valliammal, Mr. N.Shriram
42
jp-ijber-42
Sustainable Development of Agricultural Produce in Tirunelveli District
Dr. N. Krishnaperumal, Dr. M. Muthulakshmi
43
jp-ijber-44
Digital Transformation In HRM on Employee Productivity
M. Vivek, Dr. C. Kumari
44
jp-ijber-46
Impact Of Digital Transformation On The Performance Of Gold Loans Availed By Farmers In Nationalized Banks: A Study With Special Reference To Tirunelveli District
E. Joseph Abraham, Dr. T. Samson Joe Dhinakaran
45
jp-ijber-47
Digital Marketing Strategies And Customer Satisfaction In LIC Services: A Study With Special Reference To Tirunelveli District
Jefreena Blessy. A, Dr. P. Abraham
46
jp-ijber-48
Impact Of Fin Tech on Commercial Banks In Tirunelveli District
M. Rajagopal, Dr. A. Ponmozhi
47
jp-ijber-49
A Study On Consumer Satisfaction Towards DTH Services In Tenkasi District
B. Tamil Selvi, Dr. P.K.Ajit
48
jp-ijber-50
The Role of CRM in Enhancing Customer Loyalty in the Retail Sector (With References to Pantaloons)
Mrs. T. Muthumari, Ms. A. Ancy
49
jp-ijber-51
A Study on Digital Marketing in the Modern Business Environment: Trends and Opportunities
Mrs. R.Saraswathy, Dr. G. Koil Samuel
50
jp-ijber-52
Impact of Social Media Advertising on Gold Jewellery Purchase Decision in Tirunelveli District
P. Kalaiselvi, Dr. S. Baby Thangam
53
jp-ijber-57
Role of E-Commerce in Improving Drug Availability in Primary Health Centers in Tirunelveli City
Dr. M. Kayalvizhi
54
jp-ijber-58
A Study on Customer Satisfaction towards ATM Services of Tamilnadu Mercantile Bank in Kovilpatti Town
Dr. R. Selvaraj, S. Divya Jothi
55
jp-ijber-59
Corporate Social Responsibility towards Benefits to the Public in Tenkasi
Dr. N.Santhana Mariappan
56
jp-ijber-60
A Study on the Role of AI in Modern CRM
Dr. J. Gnanajothi, Dr. D. Baby Jeyanthi
57
jp-ijber-61
Work Environment and Job Satisfaction among Women Sanitary Workers in Health Care Industry in Tenkasi District
M. Abirami, Dr. B. Sheeba Pearline
58
jp-ijber-62
Impact of Digital Payment Systems on Small Businesses
C. Tamil Ilakkiya, Dr. P. Abraham
License
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