Mapping Research Trends in Digital Payment and Consumer Buying Behaviour: A Bibliometric Approach
Title
Mapping Research Trends in Digital Payment and Consumer Buying Behaviour: A Bibliometric Approach
Authors
Nowfara Fathima et al.
Keywords
Digital Payments | Consumer
Publication Details
Vol: 11; No: 4; Dec. 25 | ISSN: 2455-3921
Abstract
The Bibliometric Exploration study examines the evolution of research in the area of Digital Payments and Consumer Buying Behaviour using metadata collected from Scopus, analysed through VOS viewer. The data included covers the period from 1989 to 2025. The study produced several key findings: There has been an explosion of research publications since 2020, with India making the most output at 44.55%, along with clusters of growing contributions emerging from Indonesia and the United States, while the highest number of citations for high-impact research is coming from countries such as Saudi Arabia and Jordan. The bibliometric analysis indicated that within the keyword groups, “Digital Payment Systems” and “Online Payments” are the most dominant themes, along with increased usage of the Technology Adoption Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT) and Security, Perceived Risk, UPI, along with COVID19. The Citations metrics were moderate (10.39 citations per article; H-index 14), There are many prolific authors publishing a number of influential multi-paper articles, there is a higher number of Journal Articles being published than Review Articles, however, indicating that the discipline is developing but is still somewhat disjointed. These results indicate the structure of the intellectual landscape of the research area; demonstrate how there is a concentration of Geographical Productivity and as a result Islands of Impact are forming within the discipline, and that there remain significant gaps in research looking at Consumer Behaviour in relation to Fintech Digital Payment Systems. Therefore, the Bibliometric Exploration research could help researchers in developing future studies that focus on how Fintech Digital Payment Systems will influence Impulse Purchasing and Inclusion Buying Patterns in future Emerging Markets.
Corresponding Author
Nowfara Fathima, Ph.D. Research Scholar in Commerce, Sadakathullah Appa College (Autonomous), Tirunelveli Tamil Nadu, India
