International Conference on "The Role of Digital Transformation in Commerce and Management"
Edited and typeset by: Dr. BGR Publications
Cover design credit: Dr. B. Govindarajan
| S.No | ID | Paper Title & Authors | DOI | |
|---|---|---|---|---|
| 1 | ms-1 | Impact of Demonetization on the Banking Sector in India A. Kaleeswari | https://doi.org/10.5281/zenodo.19104633 | View Paper |
| 2 | ms-2 | Impact of Digital Currency in Financial Markets M. Abinaya | https://doi.org/10.5281/zenodo.19104780 | View Paper |
| 3 | ms-3 | Adoption of Cloud Accounting Software in Business Organizations M. Anitha | https://doi.org/10.5281/zenodo.19105205 | View Paper |
| 4 | ms-4 | Role of Management Accounting in Decision Making M. Nithiyasri | https://doi.org/10.5281/zenodo.19106848 | View Paper |
| 5 | ms-5 | Effectiveness of GST Implementation of Using Technologies A. Subathira | https://doi.org/10.5281/zenodo.19107144 | View Paper |
| 6 | ms-6 | Impact of Digital Banking Services on Customer Satisfaction P. Nithya Devi | https://doi.org/10.5281/zenodo.19108021 | View Paper |
| 7 | ms-7 | Impact of Online Reviews on Purchase Decisions M. Muthu Priya | https://doi.org/10.5281/zenodo.19108561 | View Paper |
| 8 | ms-8 | Role of Mobile Banking in Financial Inclusion N. Kamatchi | https://doi.org/10.5281/zenodo.19108987 | View Paper |
| 9 | ms-9 | Role of Public Sector Banks Like State Bank of India in Promoting Digital Transaction M. Boomika | https://doi.org/10.5281/zenodo.19109413 | View Paper |
| 10 | ms-10 | Impact of Technology on Financial Reporting M. Nithya prabha | https://doi.org/10.5281/zenodo.19111460 | View Paper |
| 11 | ms-12 | Impact of Foreign Direct Investment on India’s Economic Growth M. Vijayadharshini | https://doi.org/10.5281/zenodo.19111630 | View Paper |
| 12 | ms-13 | Influence of e-Commerce Platforms on Consumer Buying Behavior among Youth R. Akalya | https://doi.org/10.5281/zenodo.19111780 | View Paper |
| 13 | ms-14 | Impact of GST on Financial Performance of Selected Companies S. Pavithra | https://doi.org/10.5281/zenodo.19111854 | View Paper |
| 14 | ms-15 | Impact of Artificial Intelligence in Accounting and Auditing S. Banupriya | https://doi.org/10.5281/zenodo.19112093 | View Paper |
| 15 | ms-16 | The Strategic Role of Digital Influencers in Influencing Buying Behaviour of Young Consumers in India J. Amali Arockia Selvi | https://doi.org/10.5281/zenodo.19112210 | View Paper |
| 16 | ms-17 | The Performance Implications of Digital Transformation in Contemporary Organizations Dr. Dayana Amala Jothi, Dr.Arockia Mochael Mercy | https://doi.org/10.5281/zenodo.19112372 | View Paper |
| 17 | ms-18 | Examining the Impact of Digital Transformation on Business Performance: A Structural Equation Modeling Approach Dr. J. Jeya Ani, C. Parvathi | https://doi.org/10.5281/zenodo.19112701 | View Paper |
| 18 | ms-19 | Enhancing Customer Satisfaction Through Efficient Road Transportation in the Granite and Tiles Industry Dr. A. Edwich Rose Mary, Dr. M. Siva Bharathy | https://doi.org/10.5281/zenodo.19115785 | View Paper |
| 19 | ms-20 | Artificial Intelligent in Cyber security: Emerging Threats and Defenses S. Anu Infancy Lurds | https://doi.org/10.5281/zenodo.19116081 | View Paper |
| 20 | ms-21 | Digital Transformation in The Cosmetics Industry: A Pipeline Marketing Approach to TV Advertising and Consumer Purchase Behaviour Dr. S. Vijayalakshmi, Dr. E. Sahaya Chithra, Mrs M Fathima Safana | https://doi.org/10.5281/zenodo.19116211 | View Paper |
| 21 | ms-22 | Digital Marketing and Consumer Behavior T. Karthika, Dr. S.BabyThangam | https://doi.org/10.5281/zenodo.19116314 | View Paper |
| 22 | ms-23 | Digital Transformation and the Evolution of Platform-Based Business Models S. Muniya Sathya, Dr. A.Jesuraj | https://doi.org/10.5281/zenodo.19116435 | View Paper |
| 23 | ms-24 | Social Media Marketing Activities and Online Purchase Intention: A Systematic Review and Future Research Agenda Nivetha. T, Dr. E. Palani | https://doi.org/10.5281/zenodo.19116658 | View Paper |
| 24 | ms-25 | A Study on Digital Payment Adoption and its Influence on Consumer Buying Behavior Nivashini J, Dr. J. Jeya Ani | https://doi.org/10.5281/zenodo.19116866 | View Paper |
| 25 | ms-26 | Next-Gen Artificial Intelligent-Driven FinTech Security Model T. Devathai | https://doi.org/10.5281/zenodo.19117010 | View Paper |
| 26 | ms-27 | Cyber Security in Commercial Transactions M. Buvaneswari | https://doi.org/10.5281/zenodo.19117455 | View Paper |
| 27 | ms-28 | Hybrid Learning Vs Fully Remote Learning S. Visaali | https://doi.org/10.5281/zenodo.19117686 | View Paper |
| 28 | ms-29 | A Study on Issues and Challenges Faced by Women Homepreneurs with Special Reference to Madurai City P. Jayadivya | https://doi.org/10.5281/zenodo.19117858 | View Paper |
| 29 | ms-30 | The Conflict of Immediacy: How Quick-Commerce Digital Transformation Triggers Impulsive Vs. Dr. A. Edwich Rose Mary Sustainable Consumer Choice Dr. E Sahaya Chithra, Dr. S Vijayalakshmi, Ms.R. Muthu | https://doi.org/10.5281/zenodo.19117924 | View Paper |
| 30 | ms-31 | A Study on Stress Among Students of Women’s Colleges in Madurai City Hariprabha.B | https://doi.org/10.5281/zenodo.19118063 | View Paper |
| 31 | ms-32 | Cashless Economy and Its Impact on India Dr. S. R. Deepika, B. Ishwarya | https://doi.org/10.5281/zenodo.19118228 | View Paper |
| 32 | ms-33 | The Dark Side of Digital Transformation in Commerce and Management Dr. S. R. Deepika, Ishwarya. S, Jenifer Darathi. A | https://doi.org/10.5281/zenodo.19118342 | View Paper |
| 33 | ms-34 | Innovation Management in A Digital Era M. Selva Maha | https://doi.org/10.5281/zenodo.19118637 | View Paper |
| 34 | ms-35 | Sustainability and Green Digital Technologies M. Thulasi, M. Muthukaleeswari | https://doi.org/10.5281/zenodo.19118863 | View Paper |
| 35 | ms-36 | Impact of GST on Small and Medium Enterprises (SMES) in India K. Maithili, N. Gayathiri | https://doi.org/10.5281/zenodo.19119033 | View Paper |
| 36 | ms-37 | Managing Cybersecurity Risks in Digital Commerce S. Nithya Shree, A. Afrin Fathima | https://doi.org/10.5281/zenodo.19119144 | View Paper |
| 37 | ms-38 | Impact of Digital Payments on Commerce and Managerial Practice S. Nithyashree, K. Mekala, J. Harith Sri | https://doi.org/10.5281/zenodo.19119327 | View Paper |
| 38 | ms-39 | Influence of Social Media Marketing on Consumer Buying Behavior J. Saliha Farah, R. S. S. Safrin Begam | https://doi.org/10.5281/zenodo.19119512 | View Paper |
| 39 | ms-40 | Education, Employment and Society in The Digital Era N. Gayathri | https://doi.org/10.5281/zenodo.19119549 | View Paper |
| 40 | ms-41 | A Study of Digital Innovations in Business S. Lalitha | https://doi.org/10.5281/zenodo.19119590 | View Paper |
| 41 | ms-42 | The Role of Digital Transformation in Shaping Modern Society C. Sowmiya | https://doi.org/10.5281/zenodo.19119693 | View Paper |
| 42 | ms-43 | Reimagining Society in The Age of Artificial Intelligence G. Vasuki | https://doi.org/10.5281/zenodo.19119766 | View Paper |
| 43 | ms-44 | Digital Revolution and Its Multidimensional Impact on Society Dr. Mettilda Buvaneswari. G, Maria Roseline. M | https://doi.org/10.5281/zenodo.19119861 | View Paper |
| 44 | ms-45 | Impact of Digital and Green Transformation on Social Entrepreneurship V. Gayathiri, C. Parvathi | https://doi.org/10.5281/zenodo.19119983 | View Paper |
| 45 | ms-46 | Digital Transformation in Human Resource Management Dr. Savarimuthu, Dr. Sr. V. Saveriammal | https://doi.org/10.5281/zenodo.19120149 | View Paper |
| 46 | ms-47 | A Study on The Challenges of Young Entrepreneurs in Tirupattur Town Dr. M. Anthonysamy | https://doi.org/10.5281/zenodo.19120190 | View Paper |
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