Fintech as A Tool For Financial Inclusion: A Study among Unbanked Populations in Rural Tamilnadu
Title
Fintech as A Tool For Financial Inclusion: A Study among Unbanked Populations in Rural Tamilnadu
Authors
Jovin | Arockia Rajasekar
Keywords
Fintech | Digital Payments
Publication Details
Vol: 11; No: 4; Dec. 25 | ISSN: 2455-3921
Abstract
Specifically, among underprivileged and unbanked communities in rural regions, financial technology, or FinTech, has become a revolutionary force in advancing financial inclusion. This study investigates how FinTech may be used to improve financial inclusion in rural Tamil Nadu’s unbanked communities. These groups frequently rely on unofficial financial institutions because to limited access to traditional banking infrastructure, which leaves them open to financial instability and abuse. The study looks into the perceived advantages, adoption trends, awareness, and difficulties of FinTech services such digital wallets, peer-to-peer lending platforms, mobile banking, and Aadhaar-enabled payment systems. Using primary data gathered from structured interviews and surveys with respondents in certain rural regions, a qualitative and quantitative method was used. The study outlines the main determinants of FinTech acceptance, such as perceived ease of use, digital literacy, social impact, accessibility, and confidence in digital systems. It also draws attention to important obstacles such limited technology familiarity, procedural complexity, lack of internet access, and fear of fraud. The results highlight the necessity of community-based financial education, focused digital literacy initiatives, and user-friendly technology design in order to close the digital gap. Policymakers, financial institutions, and technology providers seeking to establish inclusive, accessible, and safe digital financial ecosystems for rural communities will benefit greatly from this research’s understanding of the behavioural and structural dynamics of FinTech adoption.
Corresponding Author
Jovin.R.B, Research Scholar, Department of Commerce, St. Joseph College, Bharathithasan University, Trichy, TamilNadu, India
