Digital Transformation in Service Sector - A Global View
Event
National Conference on Digital Transformation: Challenges and Opportunities in the Global Business and Service Sectors
Organizer
Department of Commerce (SF), Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous), Virudhunagar, Tamil Nadu, India
Editors:
- Dr. S. Selvanathan, Head & Assistant Professor
- Mr. V.M.Kannan, Assistant Professor
Journal
International Journal of Business and Economics Research (IJBER) e-ISSN: 2455-3921
Cover
Index
| S.No | Paper Id | Title | Page No. |
| 1. | NC 001 | AI-Driven Workforce Transformation in Global Business Services: Skill Readiness and Career Entry in the Age of Automation
Dr. J.Anitha |
1 |
| 2. | NC 004 | Robo-Advisors and AI-Enabled Fraud Detection: Transforming Wealth Management and Risk Control in Banking
Vijayalakshmi Duraisamy |
12 |
| 3. | NC 006 | Progress In Natural Language Processing: Implications, Challenges and Future Directions
Dr. S.Gomathi Meena, Kovid Anand & Aaris Amaan |
18 |
| 4. | NC 010 | Digital Entrepreneurship and Start-ups: A Framework for Innovation, Growth, and Inclusion in the Digital Age
Dr. R Malarvizhi & Mrs. A. Josephine Reena
|
43 |
| 5. | NC 011 | Financial Innovation for Retirement: New Models for Longevity Planning
Dr. E.Sumidha |
50 |
| 6. | NC 019 | The Study on Customer Preference towards Zudio Products with Special Reference to Chennai City
Dr. T.S.Subbulakshmi & S.S.Srivatsa Kasi Narayanan |
57 |
| 7. | NC 024 | A Study on Customers Perception and Buying Behaviour of Baby Care Products with Reference to Feeding Bottles
Ms. Karthika Rani L |
69 |
| 8. | NC 025 | A Study on Consumer Preference towards Organic Food Products in Madurai City
Mrs. J.Punitha Martina Nesamani & Dr. B.Kothai Nachiar |
82 |
| 9. | NC 029 | Transforming Indian banking: a study of digitalization, Customer experience and operational efficiency
Dr. N.Vijayalakshmi |
89 |
| 10. | NC 030 | A Study on Entrepreneurial Strategies at Royal Enfield with Special Reference to Karaikudi
Dr. M.Kanaga |
100 |
| 11. | NC 031 | Digital Transformation in Retail Business: Leveraging Artificial Intelligence for Customer Experience and Market Growth
Dr. Ambika S & Bala Suriya S |
110 |
| 12. | NC 035 | A study on Consequence’s of organizational climate in SME s
Ms. P.Parvathi & Dr. B.Anbazhagan |
132 |
| 13. | NC 046 | A Study on Effective Stock Selection Strategies using Quantitative and Qualitative Techniques for Auto and EV Sector in India
Mr. B.Akash & Dr. S.Saranya |
137 |
| 14. | NC 055 | Digital Transformation and Microfinance in India: Pathways to Inclusive Growth
Dr. N.Thilagavathi & Dr. T.Porselvi |
147 |
| 15. | NC 074 | Financial Innovation
Dr. M.Amutha & R.Kaleeswari |
162 |
| 16. | NC 078 | Enhancing Green Product Adoption through Immersive Virtual Marketing in Tamilnadu
P. Swetha & Dr. V.Devika |
169 |
| 17. | NC 082 | LinkedIn for Leadership: How Professional Networking is Transforming Women-Led Tech Startups in India’s Tier-2 Cities
Dr. Poornima Asipalli, Dr. Harish M, Dr. Sowmiya M, Dr. Tharini R S & Dr. Thandauthapani |
175 |
| 18. | NC 095 | A Study on Effectiveness of MGNREGA in Madurai City
Mrs. S.Meenaroshini & Dr. B.Kothai Nachiar |
188 |
| 19. | NC 098 | Digital Advertising and Its Effect of Online Consumer Buying Behavior in Thoothukudi District
Dr. A.Arunachala Rajan & R. Divya |
193 |
| 20. | NC 099 | Artificial Intelligence and the Transformation of Business Solution Provider Consultancies: An International Analysis
Dr. K.Ananthan & Dr. M.Dillip Anand |
201 |
| 21. | NC 106 | Transforming Business Through Digitalization: Strategies, Challenges, and Future Directions
Dr. S. Mari & N. Gayathri |
211 |
| 22. | NC 110 | Green Financing Towards Sustainable Energy Sources and the Preferences of Consumers
Ms. P. Akshaya & Dr. V. Devika |
222 |
| 23. | NC 044 | Digital Transformation of Indian SMEs, Challenges and Opportunities
Nagarjuna Pitty & Dr. M.Krishna Murthy |
229 |
| 24. | NC 081 | Key Performance Indicators of Self – Help Groups in India: An Analytical Perspective
Dr. A. Thanapackiam |
235 |
| 25. | NC 089 | A Study on Impact of Digital Banking Services and Mobile Apps in Madurai City
Dr. C. Vadivel & P. Abishek |
241 |
