Determinants of Success and Barriers Faced by Women Start-Up Entrepreneurs in Kanyakumari District
Abstract
Women-led start-ups play a vital role in promoting inclusive economic development. Despite increasing participation, women entrepreneurs face multiple constraints that affect business performance and sustainability. This study examines the determinants of success and barriers faced by women start-up entrepreneurs in Kanyakumari District using statistical tools. Primary data were collected from 120 women entrepreneurs through a structured questionnaire. Statistical techniques such as Mean Score Analysis, Standard Deviation, Chi-square Test, Correlation, and Multiple Regression were applied. The findings reveal that access to finance, family support, entrepreneurial skills, and digital awareness significantly influence start-up success, while socio-cultural constraints, limited credit access, and lack of mentorship act as major barriers. The study offers policy-oriented recommendations to strengthen the women start-up ecosystem at the district level.
Citation
Jovin, R. B., & Arockia Rajasekar. (2026). Determinants of Success and Barriers Faced by Women Start-Up Entrepreneurs in Kanyakumari District. Mercovite, 1(1), 34–43.
License
© 2026 The Author(s). Published by Dr. BGR Publications .
The authors retain copyright of this article. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author(s) and source are credited.
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