This book on UI and UX design moves beyond screens and pixels to examine people their needs, behaviors, and stories. Integrating theoretical frameworks with real-world insights, it explores the art and science of creating digital experiences that are intuitive and meaningful. Intended for students, aspiring designers, and professionals alike, it bridges theory and practice while underscoring the significance of design decisions. More than a technical manual, it serves as both a guide and a companion an invitation to think critically, design responsibly, and craft experiences that place people at the center.

Dr. I. Felcia Jerlin is an Assistant Professor in the Department of Computer Science and Engineering at Grace College of Engineering, Mullakadu, Tuticorin. She is a dedicated academic and researcher specializing in UI/UX design and human–computer interaction. With extensive experience in teaching, research, and guiding interdisciplinary projects, she blends strong theoretical foundations with practical insights into the dynamic field of design. She earned her Ph.D. in Computer Science and Engineering from Anna University, Chennai, and has published numerous papers in leading journals and conferences. This book demonstrates her commitment to empowering students, professionals, and aspiring designers with the knowledge and tools needed to create meaningful digital experiences. She aims to inspire the next generation of designers to integrate creativity, empathy, and problem-solving skills to make a real-world impact.