Industrial Reinforcement and Emerging Innovation in Business and Management

Special Edition
Published on: March, 2025 Published Articles – 20

About Editors

Dr. L.Joshua Paul Moses, Assistant Professor of Management Studies in Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous) Virudhunagar, Tamil Nadu is having 10 years of teaching experience both at UG and PG level. His areas of specialization are Marketing and Human Resources Management. He has published 6 papers in reputed journals and has presented more than 50 Papers at National and International Conferences. The ISBN book Services Marketing was authored by him. As his credit he Edited two ISBN book New Frontiers in Business Management and New Horizons of Research in Business Management in the year of 2024 For his credit, he is having a full packed experience as Resource person at different colleges. To add feather to his crown, he was one of the organizing Committee Member in International Conference on Emerging Trends in Science and Social Science organized by V.H.N Senthikumara Nadar College (Autonomous), Virudhunagar at Thailand. He also served as a chair person in the International Conference. He is one of the Committee Member in Sports and Fine Arts. He was identified as a best teacher and awarded Sarvepalli Radhakrishnan Best Teacher Award in the year 2022 and another best teacher award by SILAMPOLI FOUNDATION in the year 2023. At present he served, as a University Nominee for Parasakthi College for women (Autonomous) Coutrallam. Being a socially responsible person, he is serving as the club Treasurer in Lions International.

Dr. S.Selvanathan is presently working as Head & Assistant Professor of Commerce (SF) in Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous), Virudhunagar, Tamil Nadu. He has 14 years of teaching experience. He has published 14 Edited Books, 7 special issues at e-journal, 67 Research Articles in the National and International Journals and Edited Books. He has presented 92 papers in various International, National and State Level Conferences and Seminars and also won accolades for 3 best paper presentations in the same. He has also acted as a Convener, Co-ordinator and Organising Committee Member in various Workshops, Conferences and Seminars. He has delivered 66 Lecturers in Seminar/Conferences, Workshops and Guest Lecture Programmes. He was the recipient of Two Best Teacher Awards, Dr.Sarvepalli Radhakrishnan National Award, Best Guide Teacher Award & Best Human Resource Award.

Mrs. A.N.Bhuvaneswari is working as an Assistant Professor of Commerce (CA) in the prestigious institution Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi, Tamil Nadu. She has more than 10 years of teaching Experience in the field of Commerce and Management. She has published many articles in various National and International Journals and Edited Book Chapters, 4 special issues at e-journal and one Book titled “Hotel Management”. She has specialized in Direct Tax, Corporate Accounting and Financial Management.

Index

S. No Paper ID Author Title Page No.
1 INTP 003 Dr. M.Sundarabharathi & Dr. M.Elakiyalakshmi Impacts of AI in Education Systems - Perception of People 1
2 INTP 035 Dr. M.Rifaya Meera & Dr. R.Padmaja Opinion of Bank Employees towards E-HRM Practices of in Virudhunagar District 7
3 INTP 043 Dr. S. Gomathi Meena, Arumugakani S, E.Vidhya & P.Anupriya Enthusiastic Insights Aptitudes within the Age of AI: Audit 14
4 INTP 044 V.L.Govindarajan & Dr. U.Parthiban Financial performance of NIFTY 200 - Industrial Manufacturing Companies in India - An Empirical analysis through Altman Z score 28
5 INTP 045 A.Saint Vimala & Dr. A.Joseph Xavier An Examination of Aligning Employee Competencies with Technological Adaptability in the Service Sector of Virudhunagar District 42
6 INTP 052 Dr. M.Rajarajan & Suriya M Farmers Attitude Towards Salt Industry In Vedaranyam of Nagapattinam District 54
7 INTP 077 Dr. S.Saranya & Dr.B.Velmurugan A Study on Impact of Fintech Innovations in the Financial Service Industry with Special Reference to Tamil Nadu 61
8 INTP 080 Surabhi R & Dr. Shivakumar The Factors that affect investors behaviour in the Stock Market 67
9 INTP 087 Dr. S.Tamil Selvi A Study on Customer Satisfaction in Co-Optex in Virudhunagar 81
10 INTP 099 A.Nagavaratharajan, J.Porkodi & M.Sivasankar Generative AI: Redefining Creativity and Automation in the Age of Innovation 86
11 INTP 101 Dr. V.Nalini & V.Vinisha The Role of Social Media in Crowdfunding Success 94
12 INTP 102 A. Vijayalakshmi, Dr. S.Makeshkumar & Dr. R.S.Thangeswari A Study on the Working Capital Analysis of NABARD 108
13 INTP 103 Dr. Surekha Subhas Patil Digital Marketing Strategies for Insurance Companies in Emerging Markets 116
14 INTP 104 Biji Jose & Dr. S.Muthulakshmi Legal Framework for Differently Abled Persons in India 124
15 INTP 106 Nisbath Majnoor & Dr. K.Vinayagam Leading Change: The Role of Transformational Leadership in Organizational Transformation 133

Special Issue Information

A special Issue of International Journal of Business and Economics Research (IJBER) e-ISSN: 2455-3921