Digital Transformation: Customer Perception towards Insurance Industry in Coimbatore District
Title
Digital Transformation: Customer Perception towards Insurance Industry in Coimbatore District
Authors
Ramki
Keywords
E-insurance | Digitalization
Publication Details
Vol: 10; No:4 ; Dec 24 | ISSN: 2455-3921
Abstract
Insurance is a risk management tool. Although India is the second most population nation in the world, growth of insurance sector is compromised. Regulatory authority IRDA has introduced digitalization in insurance industry concept where one can store all the insurance policies in dematerialize form. In this world people are finding the smell of digitalization in each and every small place apart insurance. In this insurance sector digitalization facing both merits and demerits. In this paper, try to understand the customer’s satisfaction, benefits and challenges of digitalization of insurance faced by customers. These new technologies is looking forward and create the bright future for customers and insurance industry at the time this technology providing problems of security and data theft and so on. This article also analyzes the awareness level of customers towards insurance industry in the study area.
Correspondence
Dr. R.Ramki, Assistant Professor (Selection Grade), Department of Commerce, Hindustan Institute of Technology & Science, Chennai, Tamilnadu, India
