Knowledge and Implementation of Competitive Intelligence Process
Title
Knowledge and Implementation of Competitive Intelligence Process
Authors
Nadia Hanif | Syedah Hameeda Batool Gillani
Keywords
Pakistan | Intelligence
Publication Details
Vol:4; No:2;Jun-18 | ISSN: 2455-3921
Abstract
The aim of the research paper is to determine the knowledge and implementation of the competitive intelligence process (CIP) in Islamic banks of Pakistan. A questionnaire survey is conducted in 2016 through personal visits and emails from top management officers of 5 Islamic banks operating in Pakistan to measure the knowledge about current competitive intelligence practices and processes; the response rate of the survey was 71.43%. The annual reports of Islamic banks were analyzed to evaluate the application of CI process through different strategic techniques such as SWOT analysis. Findings showed that all the Islamic banks are utilizing the techniques to analyze the external and internal organization environmental factors, which is the indicator of CI process implementation. All five Islamic bank’s employees have knowledge about the competitive intelligence process. Theoretical and practical implications are being discussed.
Correspondence
Nadia Hanif, PhD (International Business) Scholar in University of International Business and Economics, Beijing, China
