An Analysis of Growth and Prospects of E-Commerce in India

 An Analysis of Growth and Prospects of E-Commerce in India

Pavithra and Srinivasan

e-commerce | economy

 Vol: 9; No: 3; Sep 23 | ISSN: 2455-3921

E-commerce is emerging as one of the most rapidly growing segments within the Indian economy. Despite its high growth rate, the Indian e-commerce industry has lagged behind its counterparts in many developed and emerging economies, primarily due to a relatively low internet user base. The e-commerce market in India has evolved significantly, transitioning from a mere marketing platform to a one-touch buying and selling marketplace. The objective of this paper is to identify and analyze the factors that have contributed to the e-commerce boom in India and to propose strategies to further accelerate the growth of the e-commerce industry. We delve into historical trends and provide evidence that positions the Indian e-commerce sector for exponential growth. This study aims to explore the evolution of e-commerce in India, highlighting the various challenges it has faced and identifying the factors responsible for its future growth and development. The government initiatives and regulations would play a vital role in the future prospects of E-commerce.