IJBER SI Sustainable Business 2026

Sustainable Business and Technological Advancement: Utilizing Digital Tools for Robust Business Approaches and Equitable Growth

Verso Details

Journal

International Journal of Business and Economics Research (IJBER)

e-ISSN

2455-3921

ISSN-L

2455-3921

ZDB-id

2899795-5

Type

Special Issue (Guest Edited Issue)

Issue Information

Volume 12, Special Issue 13, July 2026

Special Issue DOI

https://doi.org/10.5281/zenodo.21846346

Title

Sustainable Business and Technological Advancement: Utilizing Digital Tools for Robust Business Approaches and Equitable Growth

Guest Editors

Dr. S.Selvanathan
Mrs. A.N.Bhuvaneswari
Dr. R.Sivajothi

Page Size

Language

English

Product Form

Digital

Typesetting

Dr. BGR Publications

Cover Design

Dr. B.Govindarajan

Cataloguing Data

Available from the Publisher
https://drbgrpublications.in/special-issue-archives/

Editorial Office

drbgrpublications@gmail.com

View Special Issue Cover

Sustainable Business and Technological Advancement: Utilizing Digital Tools for Robust Business Approaches and Equitable Growth - IJBER Volume 12 Special Issue 13 July 2026

List of Contributors

IJBER-v12-02

Managing Human Resources in Indian Politics: Leadership Dynamics and Organizational Efficiency in Political Institutions

Naresh Kumar Guntupalli, Dr. KVB Ganesh

IJBER-v12-03

Digital India: An Emerging Economy

Dr. Vishakh V T, Dr. Aswathy S A

IJBER-v12-04

Economic Analysis of Mango Cultivation in Salem District, Tamil Nadu

K.Mynavathi, Dr. G.Periasami

IJBER-v12-05

Sustainability in E-Commerce: Strategies, Challenges, and Impact on Long-Term Business Growth

Dr. Aswathy S A, Dr. Vishakh V T

IJBER-v12-06

Impact of Artificial Intelligence on Learning Behaviour of College Students: A Study in Virudhunagar District

Dr. M.Ishwarya, Dr. J.Jasmine Bhastina

IJBER-v12-07

The Effect of AI-Powered WhatsApp Business Agents on Customer Satisfaction and Engagement with reference to Chennai city

Kesiga P, Dr. Shyamala.K

IJBER-v12-08

Level of Risk Tolerance and Investment Awareness on Investment Behavior

Greeshma R.B, Annamma Joseph

IJBER-v12-09

Customer Perception of FMCG Goods in Thoothukudi District

S.Sucila, Dr. A.Ponmani

IJBER-v12-10

The Growth of Digital Taxation in India in the Post-GST Regime: A Study

Priya A, R. Banumathi, Chandrakant Hiremath

IJBER-v12-11

Exploring Cyber Security Awareness and Digital Fraud Prevention Practices among Banking Customers in Bengaluru

Pavithra. S, Dr. Jagadheesh K C, Rajeshwara Prasanna

IJBER-v12-12

Intergenerational Impact of Occupational Stress on Psychological Wellbeing and Future Aspirations of Saltpan Workers Children in Thoothukudi

J.Annal Rosly Jeyasili, Dr. R.Samundeswari

IJBER-v12-13

FinTech Innovation: Opportunities and Challenges in India

Dr. Babu V, Dr. A N Radhika

IJBER-v12-14

A Study on Awareness and Approach of the Investors with Reference to Forex Trading

Mamatha K S, Priya A, Roshini R A, Anuradha

IJBER-v12-15

Advancing A Sustainable Future Through the PM Vishwakarma Yojana for Artisan Empowerment

Dr. R.A.Jeya Kumar

IJBER-v12-16

Innovations in Marketing: A Conceptual Analysis of Emerging Practices and their Role in Strengthening Business Transparency

Dr. J.Jasmine Bhastina, Dr. M.Ishwarya

IJBER-v12-17

Digital Transformation and Sustainable Banking: A Case Study of State Bank of India's Fintech-Driven Green Initiatives

Madhuri N P, Thamotharan A

IJBER-v12-18

The Impact of Corporate Sustainability Reporting on Brand Perception and Purchase Intention among FMCG Consumers: A Neuromarketing Perspective

Aswini D, Dr. R Kathaian

IJBER-v12-19

Digital Signature Authentication and Fraud Prevention in AI-Based Net Banking among Bank Customers in Chengalpattu District

Dr. R.Rethina Bai, E.Deepa

IJBER-v12-20

Industry 5.0 Adoption and its Impact on the Operational Performance of MSMEs in Thoothukudi District

B.Priyadharshini, Dr. G.Koil Samuel

IJBER-v12-21

A Study on the Role of Human Resource Management Practices in Enhancing Work-Life Integration among Faculty Members in Higher Educational Institutions in Tirunelveli District

Ani Vinoliya. R, Dr. P.Abraham

IJBER-v12-22

The Impact of Artificial Intelligence on Postgraduate Students in Arts and Science Colleges in Chennai District

Dr. N.Raja, Dr. S.Maheswari

IJBER-v12-23

An Analysis of Millennials and Generation Z in Chennai to Determine the Impact of AI-Powered Social Media Marketing on Fashion Purchase Behavior

Uma Maheswari C, Dr. M.Mohammed Sikkandher

IJBER-v12-24

AI-Driven Shopping Experience and Repurchase Intention for Organic Personal Care Products: The Mediating Role of Customer Engagement in Chennai

C.Ramya, Dr. M.Mohammed Sikkandher

IJBER-v12-25

Artificial Intelligence Adoption in Digital Commerce and Its Impact on Consumer Trust, Purchase Intention, and Customer Loyalty

Dr. P.Ponraj, Dr. M.Sankara Narayanan

IJBER-v12-26

"Beyond Clicks and Credentials": Understanding The Dynamics of Digital Banking Excellence And Customer Retention: An Empirical Study

Dr. S.Murali, I.Praveen

IJBER-v12-27

Green HRM and SDG Attainment in Higher Educational Institutions

Dr. V.Udhayageetha, Dr. J.Vinoth Kumar

IJBER-v12-28

Digital Marketing Adoption and Business Performance of Micro Enterprises in Tirunelveli District

A.Dayana Mary, Dr. V.Lovely Christy

IJBER-v12-29

Assessing the Effectiveness of Green Marketing on Consumer Buying Behaviour of Eco-Friendly FMCG Products: A Systematic Literature Review

A.Deepika, Dr. G.Balasubramanian

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