Emerging Trends in Business, Marketing and Digital Transformation

Verso Details

Journal International Journal of Business and Economics Research (IJBER)

e-ISSN 2455-3921

ISSN-L 2455-3921

Type Special Issue (Guest Edited Issue)

Issue Information Volume 12, Special Issue 12, June 2026

Guest Editors
Dr. V. Suresh Babu
Dr. R. Kajapriya

Language English

Product Form Digital Download and Online

Copyright Holder © 2026 by respective author(s)

Edited and Typeset by Dr. BGR Publications

Editorial Office drbgrpublications@gmail.com

Cover Design Credit Dr. B. Govindarajan
Emerging Trends in Business, Marketing and Digital Transformation

Index

S. No. Paper ID Title
1 24PRCO001 A Study on Impact of Online Retailing with Reference to Flipkart with Madurai City
S Divya Bhatathi
2 24RPCO003 A Study on Social Media Issues and Security Awareness among the Users in Madurai City
M. Jeyashree
3 24RPCO004 A Study on Consumer Preference Toward Health Insurance Policy in Madurai City
Kalai Selvi A
4 24RPCO005 A Study on Customer Satisfaction towards Jio SIM Cards with Reference to Madurai City
V. Kaleeswari
5 24RPCO007 A study on User Satisfaction towards Google Pay with Reference to Madurai City
J Keerthana
6 24RPCO008 Buying Behavior of Green Products in Madurai City
A. Mahalakshmi
7 24RPCO009 A Study on Customer Satisfaction towards Sony Products with Reference to Madurai City
M. Mariyam brithous
8 24RPCO011 Buying Behavior Toward Branded Garments in Madurai City
Priya R
9 24RPCO012 A Study on Digital Marketing Strategies for Small Businesses in Madurai City
Ramya. G
10 24RPCO013 The Study on Investors Preference on Gold Investment in Madurai City
D. Rithiga
11 24RPCO014 Implementation of Artificial Intelligence in E-Commerce
G. Sakthitamilarasi
12 24RPCO015 A Study on Impact of Social Media on Consumer Buying Behaviour in Madurai City
R. Seerangammal
13 24RPCO016 Women entrepreneurs engaged in food processing in Madurai
Selvasankari A
14 24RPCO017 Customers Satisfaction Towards Hindustan Unilever Limited Product in Madurai City
Sundaravalli.N
15 24RPCO019 A Study on Consumer Buying Behavior towards Amul Products in Madurai City
R.Vaishnavi
16 24RPCO020 Choice of Face Cream among the Women Consumers in Madurai City
Vigneshwari A
17 24RPCO021 A Study on Customer Satisfaction among the Chakra Gold with Special Reference to Thiruparankundram Block
S. Vinothini
18 24RPCO022 A study on Customer Satisfaction towards Yamaha Showroom in Madurai City
S. Ganesh
19 24RPCO023 A Study on Customer Satisfaction and Brand Loyalty in Big Basket in Madurai City
J. Karthikeyan
20 24RPCO026 Impact of “Buy Now, Pay Later” (BNPL) Models on Gen Z Spending Habits: Analyzing the Shift in Consumer Credit Behavior and its Impact on Personal Debt Levels
B. Logeshwaran
21 24RPCO027 A Study on Customer Satisfaction among the Consumer of Nestle Product
S. Mukilan
22 24RPCO028 A Study on Customer Satisfaction towards Arokya Dairy Products in Madurai City
P. Navaneethan
23 24RPCO029 A Study on The Impact of Green Marketing Initiatives of ITC Limited on Consumer Purchase Intention in Madurai City
Naveen Raj. C
24 24RPCO031 A Study on Consumer Buying Behaviour towards Chocolate in Madurai City
S. Somasundaram
25 24RPCO032 A Study on Effectiveness of Promotional Tools in Marketing a New Product in Madurai City
S. Sriram
26 24RPCO033 A Study on the Impact of Revised GST Rates on Consumer Buying Behaviour in Madurai City
J. Annamalai
27 24RPCO035 A Study on Customer Satisfaction on Naga Products in Madurai City
P. Mukesh

License

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