International Conference on Green Capitalism Reimagined: Evolving Ecosystems of Commerce and Sustainability (ICGCREECS)
Verso Details
List of Contributors
Banking
1
Bank – 02
Sustainable Banking Practices: Impact, challenges and opportunities
1
2
Bank – 03
Comparative Analysis of Non Performing Assets Related to Private Sector Bank
9
3
Bank – 04
Artificial Intelligence to Improve Banking Sector Cybersecurity
13
4
Bank – 05
Impact of Financial Technology (FinTech) on Traditional Banking in India
23
5
Bank – 06
UPI Fraud Detection using Machine Learning Model
31
6
Bank – 07
AI Based Continuous Biometric Authentication for Secure and Seamless Digital Banking Transaction
40
7
Bank – 08
Key Drivers Influencing Digital Loan Adoption in Nationalised Banking Institution
51
8
Bank – 09
Awareness of Green Banking among Young Customer
62
9
Bank – 10
Role of Digital Banking in Sustainable Economic Growth: An Assessment
69
10
Bank – 11
An Intelligent Green Credit Ecosystem Integrating Predictive Analytics and Carbon-Neutral Commerce Networks
81
11
Bank – 12
Innovations in Banking and Financial Services
88
12
Bank – 13
Blockchain for Ethical and Transparent Transactions
93
13
Bank – 14
A study on Micro finance schemes for Evolving Sustainability of Women Entrepreneurs in Bengaluru
97
14
Bank – 15
Enhancing Women's Financial Independence through Digital Microfinance in Rural India
106
15
Bank – 16
Investing for a Sustainable Future: Analysing the Role of FDI for India’s Green Economy
116
16
Bank – 01
Green Digital Nudges and Investor Behaviour: Evidence from Digital Banking Platforms
123
Finance
17
FA – 01
The Financialization of Regenerative Time
135
18
FA – 02
Investor Confidence and Financial Advisory Services: Implications for Investment Decisions
142
19
FA – 03
Assessing the Relative Impact of ESG Factors on Credit Ratings
152
20
FA – 04
Fin-Tech for Climate Action: How Digital Payments Encourage Sustainable Lifestyles
161
21
FA – 05
Determinants Influencing Individual Participation in The Stock Market: Evidence from Chennai City
167
22
FA – 06
From Exclusion to Empowerment: The Strategic Role of Financial Institutions in Catalysing Financial Literacy and Inclusion for Marginalised Groups
178
23
FA – 07
Financial Literacy to Empower Financially Marginalized Groups in Underdeveloped Regions
183
24
FA – 08
Clocking Out or Holding on Retirement Planning (Study on Dual-Lens Exploration of Financial Security and Psychological Balance in IT Professionals Retirement Timing in Chennai City)
196
25
FA – 09
ESG Momentum and Financial Performance: A Review of Global and Emerging Market Evidence
207
26
FA – 10
FinTech, Financial Inclusion, and Financial Literacy: A Comprehensive Review of Emerging Trends and Challenges
218
27
FA – 11
Validating the Measurement Model of Digital Financial Knowledge: Evidence from Private Sector Employees in Sikkim
235
28
FA – 12
The Future of Sustainable Finance: Integrating ESG Metrics into Mainstream Investment Strategies
244
29
FA – 13
Behavioural Biases and Retail Investor Decision Making in Emerging Financial Markets
252
30
FA – 14
Impact of Artificial Intelligence on Financial Forecasting and Investment Management
261
31
FA – 15
Sustainable Investment Trends among Young Investors: A Study in Urban India
272
32
FA – 16
Digital Transformation in Financial Services: Opportunities and Risks
281
33
FA – 17
Green Bonds and Climate Finance: Emerging Opportunities for Sustainable Development
289
34
FA – 18
Financial Inclusion through Digital Ecosystems: Challenges and Prospects in India
301
35
FA – 19
Corporate Governance and Sustainable Financial Performance: Evidence from Listed Companies
315
36
FA – 20
Financing Green Innovation: A Framework for Sustainable Economic Growth
328
37
FA – 21
Green Finance and Climate Risk Investing: An Accounting and Finance Perspective
354
Human Resource Management (HRM)
38
HRM – 01
Drivers and Barriers to Green Technology Adoption among Manufacturing SMEs: A Study on Coimbatore’s Industrial Sector
358
39
HRM – 02
Employee Engagement and Motivation in Banking: A Transformational Leadership Perspective
371
40
HRM – 03
A Study on Generational Perceptions of Employment Sustainability in the IT Sector
377
41
HRM – 04
Generations and Sustainability: Understanding Employee Engagement across Different Age Groups
392
42
HRM – 05
Work–Life Balance in the Age of Digital Transformation: A Study on AI Tools and Sustainable Practices in Educational Institution
405
43
HRM – 06
Analyzing the Impact of Workplace 4.0 Technologies on Employee Performance in the Education Sector
410
44
HRM – 07
An Empirical Study on Work-Life Integration and Job Satisfaction Among Women Academicians in Colleges with Reference to Chennai City
418
45
HRM – 08
Green Skills for a Greener Future: Training Employees for SDG Excellence
426
46
HRM – 09
A Study on HR Competencies on Organizational Performance in IT / ITES Companies in Chennai
434
47
HRM – 10
A Study on Employee Perceptions Towards HRM Policies in The Indian Banking Sector with Special Reference to Chennai District
445
48
HRM – 11
Fostering Internal Career Mobility and Retention Through Employee Awareness in Hybrid ITES Workplaces: A Study in Chennai City
459
49
HRM – 12
Generative AI as A Catalyst for Business Model Transformation: A Framework for Managers with An Empirical Study on Adoption in Mid-Sized Enterprises
472
50
HRM – 13
Green Capitalism and Sustainable Development: An Organizational Perspective
478
51
HRM – 14
Investigating the Causes of Rework in Garment Manufacturing: An Examination Among Shop-Level Employees
485
52
HRM – 15
The Effect of Leadership Style and Training of Employees on Organisational Culture
495
53
HRM – 16
Hybrid Work, Organisational Culture and Psychological Well-being: A Conceptual Study for IT Organisations in India
502
54
HRM – 17
ESG (Environmental, Social, Governance) is not a Choice: An Empirical Study Among Employees in Manufacturing Sector in Ambattur Area
512
55
HRM – 18
The Study of Human Resource Management in Organizational Performance
518
56
HRM – 19
Do Green HRM Practices Shape Environmentally Responsible Workplace Behaviour? Examining The Mediating Role of Employee Engagement
524
57
HRM – 20
Inclusive Work Culture in MSMES: Assessing Key DEI Measures that Boost Employee Engagement
532
58
HRM – 21
A Review of Literature on “A Study on Employee Welfare Measures and their Impact on the Performance of Municipal Corporation Employees”
542
59
HRM – 22
The Efforts of Employee Well-being and Health Care on Employee Engagement and Sustainability Initiatives to Improve Organizational Performance
550
60
HRM – 23
A Study on Green HRM — Practices for An Environmentally Responsible Workforce
556
61
HRM – 24
Role of AI-Driven Employee Engagement and Predictive Analytics in Enhancing Organizational Performance of IT Companies
560
62
HRM – 25
HR Analytics for Sustainable Work Force Planning
570
63
HRM – 26
A Study on Integration of AI with Creativity, Critical Thinking and Skill Development: It’s Impact on Work Force Readiness-with Special Reference to Higher Education Institutions
576
64
HRM – 27
A Study on The Role of HR Analytics in Developing a Future Ready Organisation
585
65
HRM – 28
Role Of Emotional Intelligence in Enhancing Student – Teacher Interaction in AI-Supported Learning Environments
591
66
HRM – 29
HRM Practices and Transition – to – Work Outcomes for Hearing Impaired Graduates in Chennai Deaf Colleges
602
Entrepreneurship Development (ED)
67
ED – 01
Women Entrepreneurship and Sustainable Development: Challenges and Opportunities
610
68
ED – 02
Green Entrepreneurship and Circular Economy Practices in Emerging Markets
618
69
ED – 03
Entrepreneurial Intentions among College Students: A Study with Reference to Chennai City
625
70
ED – 04
Innovation Driven Startups and Sustainable Economic Growth
633
71
ED – 05
Role of Incubation Centres in Promoting Green Entrepreneurship
641
72
ED – 06
Sustainable Business Models for Rural Entrepreneurs in India
648
73
ED – 07
Digital Entrepreneurship and the Future of Sustainable Commerce
655
74
ED – 08
Women Led Startups and Their Contribution to Sustainable Development Goals
662
75
ED – 09
Entrepreneurial Ecosystems and Innovation Networks in Emerging Economies
670
76
ED – 10
Green Startups and Climate Resilience: A New Paradigm for Sustainable Development
678
77
ED – 11
The Role of Financial Literacy in Entrepreneurial Success
686
78
ED – 12
Entrepreneurship Education and Startup Readiness among Higher Education Students
694
79
ED – 13
Sustainable Innovation Strategies in Small and Medium Enterprises
701
80
ED – 14
Artificial Intelligence and Entrepreneurial Decision Making
708
81
ED – 15
Youth Entrepreneurship and Sustainable Employment Generation
716
82
ED – 16
Entrepreneurial Leadership and Business Sustainability
724
83
ED – 17
Digital Platforms as Catalysts for Entrepreneurial Growth
731
84
ED – 18
Green Innovation and Entrepreneurial Competitiveness
739
85
ED – 19
Entrepreneurship for Inclusive Growth and Sustainable Development
747
Marketing (MRK)
86
MRK – 01
A Study on Awareness of Metaverse in E – Commerce Sector among Gen – Z with reference to Chennai City
744
87
MRK – 02
Understanding What Drives Social Commerce: A Consumer Perspective
752
88
MRK – 03
A Study on Buyer Perception towards Environmentally Sustainable Products
758
89
MRK – 04
A Study on Bridging Brands and Audiences: A Systematic Review of Content and Influencer Marketing Trends
764
90
MRK – 05
A Study on Factors Influencing Consumers to Buy Eco-Friendly Products: with Special Reference to Daily Use & Lifestyle Products
776
91
MRK – 06
Women’s Cosmetic Consumption in the Era of AI-Driven Social Media Marketing
782
92
MRK – 07
Factors Influencing Consumer Buying Behaviour - A Study towards Organic Agricultural Products in Villupuram District
790
93
MRK – 08
Analysis of Gen Z Consumer Behavior on Advertising Effectiveness and Brand Preference in FMCG in Chennai
798
94
MRK – 09
A Study on Awareness, Attitudes and Purchase Intentions of Eco – Friendly Homeware, Kitchenware and Lifestyle Products
806
95
MRK – 10
Marketing & Consumer Behaviour: Social Media Influencers and Sustainable Messaging
812
96
MRK – 11
An Analysis of the Current Situation Regarding Recent Development in Voice Marketing
818
97
MRK – 12
Consumer Behaviour towards Eco – Friendly Products
829
98
MRK – 13
Social Media Influencer Marketing: A Conceptual Model of Effectiveness
837
99
MRK – 14
Sustainable Branding and Purpose-Driven Advertising
845
100
MRK – 15
Awareness Level among Youngsters towards Sustainable Fashion: A Case Study of Punjab
855
101
MRK – 16
Greenwashing: The Illusion of Sustainability in Modern Business
863
102
MRK – 17
The Effect of Social Media Marketing Strategies on Consumer Purchase Intention for Fashion Products
869
103
MRK – 18
Digital Marketing for Social and Environmental Impact: A Framework for Sustainable Change
880
104
MRK – 19
Marketing Strategies for Low Carbon on Business Models
888
105
MRK – 20
Consumer Perception of Greenwashing with reference to FMCG products in Chennai City
893
106
MRK – 21
A Study on Consumer Reaction towards Cross-Platform Retargeting Advertising Strategies
910
107
MRK – 23
The Role of Digital Marketing Enhancing the Brand Visibility for Tech Consultancy Firm Through the Mediation Effect of Brand Credibility
925
108
MRK – 24
The Circular Economy Through the Lens of Cultural Branding: A Theoretical Perspective
935
109
MRK – 25
A Study on The Role of Sustainable Consumption in Enhancing Brand Advocacy
943
110
MRK – 26
Green Marketing and Ethical Consumerism
949
111
MRK – 27
A Study on Consumer Adoption Behaviour towards Internet of Things (IOT) Devices (Smart Watches and Smart Speakers) In Chennai
956
112
MRK – 28
Examining UTAUT Model on Consumer Adoption in Online Food Delivery Services among Young Adults
964
113
MRK – 29
Consumer Behaviour towards Green and Environmentally friendly products
974
114
MRK – 30
Consumer Power and Sustainable Choices: Market – Driven Environmental Change
982
115
MRK – 31
Sustainable Brand Storytelling in the Digital Age: Measuring Emotional Resonance and Consumer Loyalty
989
116
MRK – 32
Impact of Boutique Owner Endorsement on Consumer Purchase Behaviour in the Women’s Apparel Segment
1000
117
MRK – 33
Delving into Servqual Gaps in FDA: A Study on Exploring the Triangular Constraints
1008
118
MRK – 34
Determinants of Customer Satisfaction towards Purchase Intentions among Electric Vehicles - With Special Reference to the Greater Chennai
1015
119
MRK – 35
Role of Social Media in Consumer Purchasing Decisions
1026
120
MRK – 36
Investigating the Awareness and Intention to Purchase Eco – Friendly Products among NCC Cadets in Tamil Nadu
1032
121
MRK – 37
Determinants of Green Consumption Behavior in Rajasthan: An Extended Theory of Planned Behavior Approach
1042
122
MRK – 38
Sustainability As a Source of Competitive Advantage: An Empirical Analysis of Business Performance
1055
123
MRK – 39
The Impact of Influencer Marketing on Youth Purchasing Decisions
1060
124
MRK – 40
Regulation of AI in Digital Advertising: Global Trends and Challenges
1072
125
MRK – 41
ChatGPT as A Trip Advisor – Travellers Perspective
1080
126
MRK – 42
Digital Drivers of Green Purchase Behaviour
1089
127
MRK – 45
Mindful Markets: Psychology Behind Green Capitalism
1096
128
MRK – 46
AI – Driven Hyper – Personalization and Its Impact on Consumer Buying Behaviour
1110
129
MRK – 49
Green Marketing and Consumer Buying Behavior: A Study on Youth Perceptions in India
1116
130
MRK – 50
An Empirical Exploration of Youth Inclination Towards Brand Flagship Items
1125
131
MRK – 51
Popularity and Preferences: E – Commerce vs. Traditional Retail Shopping Habits
1134
132
MRK – 52
Performance and usage Patterns of Electric Compact SUVS and SEDANS in India
1142
133
MRK – 53
IKEA’s Path to Sustainability: Integrating Circular Economy Principles with Sustainable Sourcing
1151
134
MRK – 54
Consumer Behaviour towards Eco – Friendly Products: An Empirical Analysis
1160
135
MRK – 55
Farmer-Producer Organisations (FPOs) in India and Green Supply Chain Management: A Workable Pathway for Agricultural Commercialisation
1169
136
MRK – 57
A Study on The Impact of Social Media Marketing of E – Retailing Companies on Buying Behavior of Consumers
1177
137
MRK – 60
Influence of AI Generated Personalised Ads on Consumer Buying Behaviour towards Eco Friendly Products
1184
138
MRK – 61
Role of Podcast Advertising in Niche Market Penetration
1197
139
MRK – 63
Passengers’ Perception of Technology – Enabled Services in Airlines
1210
Others
140
OTH – 01
Reorienting English Education through Sustainability – Driven Pedagogical Reform
1216
141
OTH – 02
Integrating SDG’S into Academic Programs: Faculty Insights and Challenges
1222
142
OTH – 03
Geographical Indications and Handloom Heritage: Socio – Economic Empowerment through GI – Certified Handlooms in India
1229
143
OTH – 04
Assessment of Embedded Travel Insurance Adoption among Urban Commuters in Mumbai & Thane: A Triple – Benefit Study for Insurers, Government, and Citizens
1239
144
OTH – 05
Exploring Green Technologies: Future Business Leaders' Perspectives on AI, Blockchain, and Sustainability in Business
1245
145
OTH – 06
ESG Reporting and Climate Risk Investing: Evidence from Sustainable Capital Market Practices in India
1264
146
OTH – 07
Municipal Solid Waste Management: Governance and Systemic Challenges from Malappuram District, Kerala
1270
147
OTH – 08
Driving Green Employment through Sustainable Business Models: An Empirical study of Firm’s Adoption, Skills Development, and Policy Support in Emerging Economies
1290
148
OTH – 09
A Study on Green Technologies and Energy Efficiency for Environmental Protection
1297
149
OTH – 10
Analysing The Impact of Sustainable Health and Safety Practices in Tamil Nadu Schools
1303
150
OTH – 11
Hybrid Graph and Machine Learning Approach for Handwritten Telugu OCR
1312
151
OTH – 12
Feasibility of Medium Scale Logistics Firms for Adopting Logistics 4.0 Technologies
1324
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