Rebooting Business: A Guide to Digital Transformation
Event
National Conference on Digital Transformation: Challenges and Opportunities in the Global Business and Service Sectors
Organizer
Department of Commerce (SF), Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous), Virudhunagar, Tamil Nadu, India
Guest Editors
- Dr. S. Selvanathan, Head & Assistant Professor
- Mr. V.M.Kannan, Assistant Professor
Editorial Management Team
- Handling Editor: Dr. B.Govindarajan
- Technical Editor: Mr. K.Venkatesh
Journal
International Journal of Business and Economics Research (IJBER) e-ISSN: 2455-3921
Cover
Index
| S.No | Id | Paper Details | Page No |
| 1. | NC 111 | Cryptocurrency and Digital Transformation: The Role of Bitcoin in Global and Indian Contexts
Ms. N Nagajothi & Dr. T Meyyappan
|
1 |
| 2. | NC 121 | An Assessment of Defaulter’s Behavior Towards Repayment of Home Loan in Private Home Finance Service Sector, Madurai
Mr. J.Jeyakumar & Dr. N. Rajasekaran |
10 |
| 3. | NC 128 | Sustainable Integration of Green Banking Initiatives – An Effective Digital Transformation
Dr. S. Chandrasekaran & M. Narayanan |
19 |
| 4. | NC 130 | A Study on the Influence of Sustainable Marketing Strategies on Consumer Behavior with Special Reference to Chennai & Chengalpattu (Rural Areas)
Gayathri S & Dr. R.Purushothaman |
27 |
| 5. | NC 133 | A Comparative Study of Machine Learning Algorithms for Data Analytics
Mrs. V.Queen Jemila |
37 |
| 6. | NC 138 | A Comparative Study of Traditional and Digital Advertising in SMEs Marketing in Tenkasi Area
R. Ragavi & Dr. M.Murugeswari |
45 |
| 7. | NC 141 | A Study on Artificial Intelligence and Its Impact on the Future of Teaching and Learning
Dr. S.Amsha Lekha |
53 |
| 8. | NC 142 | A study on Robo-Advisory in Action: Case Study Insights of the Mutual Fund Market in India
Mrs. K. Narmadhadevi & Dr. L. Rathakrishnan |
57 |
| 9. | NC 145 | Green IT: Towards a Sustainable Digital Future
Mr. K.P.R. Senthil Kumar |
66 |
| 10. | NC 151 | Public Opinion Prediction of Tweets on BitCoins Using Hybrid of Deep Learning
Ms. N Nagajothi & Dr. T Meyyappan |
72 |
| 11. | NC 152 | Striking A Balance: How Brand Name Complexity Influences Consumer Appeal and Loyalty
Dr. P.Indhumathi & Dr. A.Kalaiselvi |
87 |
| 12. | NC156 | The Role of Artificial Intelligence in Education: Contemporary Uses and Prospective Pathways
M. Sivasankar, V.M. Kannan & A. Nagavaratharajan |
101 |
| 13. | NC 161 | A Study on Consumer Behaviour towards Purchase Intention of Organic Food Products
Nandhini N & Dr. R. Purushothaman
|
107 |
| 14. | NC 167 | The Influence of Social Media on Customer Awareness and Purchase Decisions Towards Organic Food Products
Ms. S. Alhafeza & Dr. V. Devika |
115 |
| 15. | NC 168 | Digital Financial Services: Transforming India’s Economic Landscape
Karthik Raj G & Dr. R. Purushothaman |
121 |
| 16. | NC 186 | Digital Marketing Evolution: Emerging Trends and Their Impact
Dr. R.Shobana Devi |
131 |
| 17. | NC 191 | A Systematic Review of Investors’ Perception towards Modern Gold Investment
E Jayalakshmi & Dr. R Purushothaman |
136 |
| 18. | NC 192 | A Study on the Impact of ICT on Empowerment of Rural Women In India
R. Pushpam & Dr. Geetha V |
144 |
| 19. | NC 194 | E-Commerce Trends in Madurai City: Adoption, Usage Patterns, and Consumer Outcomes
Ms.U.Bharathi & Dr.V.Geetha |
152 |
| 20. | NC 197 | A Study on the Effect of Influencer Marketing with Special Reference to Cosmetic Products in Virudhunagar
Dr. R.Shanthi & Dr. B.Nandhini |
159 |
| 21. | NC 210 | Green Banking Practices: An Analysis of Influencing Factors and Outcomes
S. Lakshmi Priyaa & Dr. K.Balasathya |
169 |
| 22. | NC 212 | A Study on Pre and Post Impact of Goods and Services Taxe in Small Scale Sector
C. Pandiselvi & Dr. R.Muthukrishnaveni |
178 |
| 23. | NC 037 | A Study on Consumer Attitude towards Digital Payment Systems in Virudhunagar District
A.Venkatesh Boopathy & Dr. J.Kamatchi Eswaran |
186 |
| 24. | NC 162 | Farmer Awareness towards Using ATM Card Holders with Special Reference to SBI ATM Services in Rasipuram Taluk
Dr. C.Gowthaman, Mr. P.Varunkumar & T.Kumar |
193 |
| 25. | NC 183 | National Health Insurance Scheme and Digital Transformation in Insurance
V.Nithya & Dr. A.Karuppusamy
|
204 |
| 26. | NC 215 | The Role of Digital Sales Channels in Empowering Small-Scale Cosmetic Entrepreneurs: A Comparative Study of Marketplaces, Own Websites/Apps, and Social Commerce
Seetharani R & Dr. R. Malini
|
220 |
| 27. | NC 216 | Digital Advertising and its Impact on Consumer Buying Behavior – A study in Virudhunagar
Dr. S. Maheshwari & Dr. P. Geetha |
245 |
| 28. | NC 107 | An Analysis of Digital Transformation in Organisations: From Development to Upcoming Trends
Dr. D. Akila Rani & Dr. P. Iswaryalakshmi
|
250 |
| 29. | NC 193 | A Study on Problems and Prospects of Online Shopping before and after Covid-19 in Madurai District
G. Durga Devi & V. Geetha |
257 |
| 30. | NC 223 | The Comprehensive Function of ICT in Promoting Rural Development
Dr. R. Sivajothi
|
266 |
| 31. | IJBER 019 | Entrepreneur Awareness on Impact of Social Media A Study
Dr. H. Sulaiman, Dr. S. Mohamed Faizal & Dr. M. Niyasahamed
|
275 |
| 32. | NC 27 | A Study on Entrepreneurship and Digitalization of Business
Dr. P. Banupriya, Dr. S. Rengaraj & Mr. U. Harisuthan
|
292 |
