Smart Commerce: Data-Driven Strategies for Business Growth
Special Issue
| Published on: July, 2025 | Paper Count: 31 |
Editors
- Dr. S. Selvanathan, Head & Assistant Professor of Commerce (SF), Virudhunagar Hindu Nadars’ Senthikumara Nadar College (Autonomous), Virudhunagar, Tamil Nadu, India
- Mrs. A. N. Bhuvaneswari, Assistant Professor of Commerce (SF), Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi, Tamil Nadu, India
Index
| S.No | Paper Id | Title | Page No. |
| 1 | IJBER 001 | ANOVA-Based Evaluation of Perceived Benefits of Siddha Products in Madurai City
Dr. S.Valli Devasena |
1 |
| 2 | IJBER 002 | Employee Experience in HR Technologies and the Role of Human-Centered Design
Dr. A.Balamurugan & Dr. Ramya Thiyagarajan |
7 |
| 3 | IJBER 003 | Empowering Indigenous Women through Entrepreneurship
Jamuna Murmu & Dr. Anita Pareek |
18 |
| 4 | IJBER 004 | Ethical Implications of Marketing Strategies on Consumer Behaviour in the specific case of Baby Care Products
Gayathri Sankaran & Dr. Bindu Antony |
32 |
| 5 | IJBER 005 | Regional Performance of the SHG-Bank Linkage Programme among Exclusive Women SHGs in India: A Comparative Analysis
Jatin Basumatary |
40 |
| 6 | IJBER 006 | Tracking Services in Online Shopping and Examining Influential Factors and Demographic Variations in Consumer Acceptance
Dr. R.Mythili & Dr. S.Jayalakshmi |
58 |
| 7 | IJBER 007 | Examining the Impact of CSR Initiatives of Financial Inclusion
& Customer Trust in Indian Banking Purushothama G & Dr. K.Karthikeyan |
71 |
| 8 | IJBER 008 | Sustainable Business Models and Strategies
Vijayalakshmi Duraisamy |
81 |
| 9 | IJBER 009 | The Attitude of Employees towards Implementation of Change Management for Effective Green HRM among Southern Railway Employees in Trichy (With Special Reference to Ministerial Staff)
R. Soundarya |
89 |
| 10 | IJBER 010 | Smart Commerce: Data-Driven Strategies for Business Growth –A workplace Culture and Employee well-being
Dr. G.Purushothaman |
96 |
| 11 | IJBER 012 | A Study on India’s Trade Agreements with Brics Nations
Dr. J.Anitha
|
106 |
| 12 | IJBER 013 | Leveraging Human Resource Management to Drive Organizational Performance
Dr. T.Subasini & M.Priya
|
120 |
| 13 | IJBER 014 | A review of CRM Strategies for Direct-to-Consumer (D2C) Brands in India: A New-Age Retail Approach
Dr. B.Kiruthiga & S. Priyanka
|
131 |
| 14 | IJBER 015 | An Analytical Study to Explore the Relationship Between Employee Wellbeing and Employee Engagement Moderated by Emotional Intelligence in Engineering Sector, Chennai City Corporation
Dr. Harish.M, Dr. R.Dhanya, Dr. A.Poornima & Aravind Ravi
|
140 |
| 15 | IJBER 016 | Impact of Fintech Innovations on Stock Market Participation in India
Dova Soumith & Dr. M.Sravani |
150 |
| 16 | IJBER 018 | The Age of Investment: Generational Differences and Their Impact on Financial Markets
V. Swathi Priya & Dr. K.Siva Prakasa Rao
|
157 |
| 17 | IJBER 020 | GST and Indian Economy
R. Mohana
|
164 |
| 18 | IJBER 021 | Leveraging Consumer Data For Strategic Decision-Making
Dr. S.Thilagavathy, Dr. F.Wahidha Begum & Dr. V.Sumathi
|
169 |
| 19 | IJBER 022 | GST and Digital Taxation in India: A Research Analysis
Madhuri Raghavendran SD, Anagha.S, Dr. Krashika MA & Sujatha.M
|
175 |
| 20 | IJBER 023 | Marketing Ethical Issues: A Application to Comprehend Ethical Decision Making in Tirunelveli
Fathima beevi mona. B & Dr. P. Abraham |
185 |
| 21 | IJBER 024 | A Study on Entrepreneurship and Family Business Management in MSME Sector in Thoothukudi District
B. Priyadharshini & Dr. G.Koil Samuel |
192 |
| 22 | IJBER 025 | A Study on the Strategic role of E-HRM in Organizational Performance
Ani Vinoliya. R & Dr. P.Abraham
|
198 |
| 23 | IJBER 026 | A Study on Customer Satisfaction with Digital Banking Services in the Tirunelveli District
Dr. A.S.Kavitha |
203 |
| 24 | IJBER 027 | A Study on Scope and Adaptability in Usage of E-Vehicles
Dr. C.Chitra & Dr. B.S.Catherine
|
211 |
| 25 | IJBER 028 | AI and the future of Scientific Research: Trends and Predictions
Dr. Y.Fathima
|
225 |
| 26 | IJBER 029 | A Study on Impact of MGNREGA Scheme on Enhancing the Living Standard of Rural People: with Special Reference to Kovilpatti
M. Sathiya, Dr. P. Uchimahali & S. Muneeswari |
238 |
| 27 | IJBER 030 | Impact of Digital Payment System on Street Vendors in Virudhunagar Town
Dr. V.Shantha meena & Dr. C.Amirtha Selvi |
248 |
| 28 | IJBER 017 | Customer Satisfaction Towards ATM Services of Tamilnadu Mercantile Bank with Special Reference to Thiruthuraipoondi Taluk
Dr.G.T.Vijayalakshmi & B.Sakthipriya
|
256 |
| 29 | IJBER 031 | Stress among the College Students – A Study With Reference to the Students of V.V.Vanniaperumal College For Women, Virudhunagar
Dr. V.Sakthidevi & Dr. J.Premila
|
263 |
| 30 | IJBER 032 | A Study on Buyer Behaviour of Royal Enfield Bike with Special Reference to Virudhunagar
S.ShreeNithi & M.Keerthiha
|
271 |
| 31 | IJBER 033 | Challenges of GST in India
Dr. E.Sumidha
|
279 |
