Smart Commerce: Data Driven strategies for Business Growth

Title

Smart Commerce: Data Driven strategies for Business Growth

Authors

Vijayalakshmi Duraisamy

Keywords

Commerce | Business

Publication Details

Vol: 11; No: 2; Jun. 25 | ISSN: 2455-3921

View Paper

View Certificate

Abstract

In an era defined by digital transformation and increasing consumer expectations, the way businesses engage with customers has undergone a radical shift. Smart commerce, a term that encapsulates the integration of advanced digital technologies and data analytics into commercial operations, is reshaping the modern business landscape. It empowers businesses to deliver personalized experiences, streamline operations, and make informed decisions in real time

Corresponding Author

Vijayalakshmi Duraisamy, Management Consultant in Data Analytics, Irving, Texas, United States

Citation:

Vijayalakshmi Duraisamy. Smart Commerce: Data Driven strategies for Business Growth, International Journal of Business and Economics Research (IJBER) e-ISSN: 2455-3921; 11.2 (2025): 45 – 50.