Kannan et al.,

e-tailing | E-Commerce

Vol:2; No: 1; Mar-16 | ISSN: 2455-3921

Over the last few decades the popularity of e-commerce has tremendously increased due to its quick and convenient way of exchanging goods and regional and global services. India will be booming ground for e-commerce business models; the country already reported 12% growth in e-commerce retail business year in 2011-2015. The present study is a conceptual survey with exploratory cum descriptive nature. It attempts to explain the concept of e- commerce, business models for e-commerce, differences between traditional commerce and electronic commerce, merits and limitations of e-commerce, various trends in e-commerce and challenges before e- commerce. It concludes that e-commerce offers several benefits to the various stakeholders. However, at present juncture it has several limitations, legal and technical barriers in the development of e-commerce in India which could fade away in years to come. Hence we should equip ourselves to give worm welcome to e-commerce which is an obvious outcome of globalization and technological revolution around the globe.

V.M.Kannan, Assistant Professor, Department of Commerce (SF), VHNSN College, India