Customer Relationship Management (CRM) practices in Organized Retail Sector- Literature Review

Robinson and Thangapandi

 Loyalty | Retail stores

 Vol: 6; No: 1; Mar 20 | ISSN: 2455-3921

Retailing is the largest industry in the word. It is also India is largest industry accounting for over 10% of the country’s GDP and around 8% of the employment. Customer relationship management is a Growing up tool that enables marketers to maintain their presence in the dynamic marketing environment .in this city like trichy those organized retail store and firms concentrating and targeting the consumer from the different segments like rural, urban, low, middle and high income segments etc. The research paper attempts to evaluate the CRM practices of the retail stores in trichy city. CRM is highly exercised in the industry like service industry etc. But CRM is having equal importance in the retail industry. Then the result of the research paper shows that the customers don’t take a single second when it comes to change the preference and break the loyalty for an organization. In such a situation in the CRM of the organization which will compel the customers to visit the retail outlet again and more times.

M.Thangapandi, Research Scholar, Dept. of Management Studies, University College of Engineering, Anna University, Trichy