AI as a Driver for Business Growth and Innovation
Abstract
Artificial Intelligence (AI) has moved rapidly from being a futuristic concept to a practical driver of real-world business transformation. It is helping organizations cut costs, improve efficiency, and, more importantly, reimagine how they create value. AI is not just about automation; it is about unlocking creativity, uncovering new insights, and enabling entirely new ways of doing business. This paper explores AI’s role in driving growth and innovation through real-world examples across industries such as retail, finance, healthcare, and manufacturing. It also addresses challenges such as ethics, data privacy, and workforce adaptation. By weaving in practical illustrations, the discussion aims to show not just what AI can do, but why it matters to the businesses and people who use it.
Citation
Vijayalakshmi Duraisamy. (2026). AI as a Driver for Business Growth and Innovation. Mercovite, 1(1), 86–91.
License
© 2026 The Author(s). Published by Dr. BGR Publications .
The authors retain copyright of this article. This is an open access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY 4.0) , which permits unrestricted use, distribution, and reproduction in any medium, provided the original author(s) and source are credited.
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